Lensbaby Announces Availability of New Sweet Spot Lens for Mobile and Sweet 50 Optic for DLSR, Mirrorless and Motion Picture Cameras
PORTLAND, Ore.–(BUSINESS WIRE)–Lensbaby, one of the world’s leading makers of creative-effects camera lenses, today announced the availability of the LM-10 Sweet Spot lens for mobile devices. The LM-10, which allows users to create Lensbaby’s signature “sweet spot” depth-of-field look on an iOS or Android phone, was originally introduced in April via a highly successful Kickstarter campaign. The lens is now available for purchase online through Lensbaby.com and at authorized retail locations worldwide. Today the company also announced the Sweet 50, a 50mm selective-focus optic compatible with the Lensbaby Optic Swap System for DSLR, mirrorless and motion picture cameras.
“Our goal has always been to ignite creativity by allowing photographers to see things in a new way and have fun with their craft, which is something that has resonated with professionals and enthusiasts alike from Day One”
Both the LM-10 and the Sweet 50 deliver images with a sweet spot of sharp focus surrounded by increasing blur. With the LM-10, the sweet spot is determined through the use of an accompanying app. For the Sweet 50 it is determined by tilting the lens mount.
“Our goal has always been to ignite creativity by allowing photographers to see things in a new way and have fun with their craft, which is something that has resonated with professionals and enthusiasts alike from Day One,” said Lensbaby co-founder and chief creative officer Craig Strong. “The LM-10 brings this same experience to the masses who now carry what have become very capable cameras with them 24/7. We can’t wait to see the great images and video this magical pairing will soon produce.”
The LM-10 is less than 1.5 inches long and weighs 0.7 oz. It attaches to a mobile device fitted with a strong adhesive-backed stainless steel ring. The lens has magnets on both ends, which allows it to be used alone or in conjunction with other magnetic mobile lenses such as those made by Photojojo. The lens comes with a free iOS or Android app, which is required to select the focus point and properly orient the image. The app also includes spot metering, exposure lock, focus lock, still/video modes and a wide array of filters.
The Sweet 50 optic is a 50mm selective focus optic with a 12-blade adjustable aperture ranging from f/2.5 through f/22. Along with controlling depth of field, the aperture controls the size of the sweet spot of focus. The Sweet 50 is part of theLensbaby Optic Swap System and is mounted to the DSLR, mirrorless or motion picture camera via the Composer Pro lens body.
- Manual focus
- Curved field of focus optic (creates a spot of focus surrounded by blur)
- Two multi-coated glass elements in one group
- Minimum focus distance: 15 inches
- Maximum focus distance: Infinity
- 46mm front threads
- Compatible with Lensbaby Composer Pro, Muse, Control Freak and Scout lens bodies
Pricing and availability
The LM-10 Sweet Spot lens is immediately available for $69.95 (MSRP) through Lensbaby.com, Adorama, B&H and Photojojo as well as through Lensbaby-authorized photo specialty stores worldwide. The Sweet 50 will be available on September 16 from Lensbaby.com, Adorama, B&H, and Lensbaby-authorized photo specialty stores worldwide. It will sell for $299.95 (MSRP) with the Composer Pro lens mount or $119.95 (MSRP) for the optic only. For a full list of retailers please visit the Lensbaby retailers page.
Lensbaby is a Portland, Oregon-based manufacturer of award-winning creative-effects camera lenses, founded by professional photographer and inventor Craig Strong in 2004. The company sells to photographers all over the world through its website and a growing global network of international distributors. For more information visit Lensbaby atwww.lensbaby.com or https://www.facebook.com/seeinanewway.