PromarkBRANDS Announces Acquisition of Photoflex, Inc.

  BARTLETT, IL. – June 30, 2015 — PromarkBRANDS has announced the acquisition of Photoflex, Inc., a leading designer and manufacturer of lighting tools serving the photography, video and film industries. Together, PromarkBRANDS and Photoflex will bring greater focus to delivering high quality and industry-defining lighting solutions for photographers of all skill levels.


Ken Orlando, PromarkBRANDS President, said “We are very excited to add Photoflex lighting products to our extensive family of photographic brands. Photoflex has distribution in over 60 countries and is a world-renowned leader in designing and distributing high quality lighting tools for the world’s top professional photographers. Photoflex compliments our other brands very well and establishes Promark as a leader in professional lighting tools”.


Photoflex, based in Scotts Valley, California will continue to develop photographic lighting products and equipment and hope to meet a wider set of customer needs with the support of PromarkBRANDS. Photoflex will maintain its own identity and all advertising, website, collateral and other marketing materials will remain unique to Photoflex and separate from the other PromarkBRANDS products. 
Please feel free to contact us if you should have questions or need additional information regarding Photoflex or PromarkBRANDS.   


About PromarkBRANDS

PromarkBRANDS is a leader in the photographic and video lighting industries. The company designs, manufactures, markets and services a broad line of equipment used in photography, videography and digital imaging. PromarkBRANDS leading equipment brands include Cool-Lux, Dot Line Corp., Logan, Norman, Photogenic Professional Lighting, Quantum Instruments, Radiopopper, Smith-Victor and Speedotron.
The company’s extensive product lines feature lighting products for the most demanding professional photographers, videographers and broadcast studios. PromarkBRANDS is located at 1268 Humbracht Circle Bartlett, IL 60103. Information about PromarkBRANDS can be found at


Posted by at June 30, 2015
Filed in category: Events, Imaging Insider, Newsstream, Press Releases,

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