Instagram Introduces Video

Today, Instagram is doing for video what it did for photography — giving people everywhere a simple way to capture moments and create beautiful videos using the device in their pocket.


Video on Instagram will give the 130 million people in the Instagram community another simple, fun and beautiful way to share their stories. Designers and artists who want to bring their favorite works or inspirations to life will be able to easily capture and edit up to fifteen seconds of video, make it beautiful with one of 13 new filters built specifically for video, and choose their cover frame to select their favorite scene to appear in their feed.


As part of the video experience, Instagram also introduced Cinema, a new technology developed by a team of imaging scientists that turns ordinary, shaky mobile video into something stunning.


Video on Instagram is available for all iOS and modern Android devices and is available in Apple’s App Store and Google Play starting today. To learn more about Video, please visit the Instagram Blog (also pasted below) and the Help Center.

Assets & Additional Info


Access screenshots through this Dropbox link:


Today’s livestream of the Video on Instagram event can be accessed here:


Check out this video to get a sense for how Video works:

Embed code for Instagram video:

Introducing Video on Instagram from Instagram on Vimeo.


Check out this video to see the Cinema technology in action on a mobile device:

Embed code for Cinema video:

Cinema for Video on Instagram from Instagram on Vimeo.

#instagram #facebook #imaginginsider

Posted by at June 20, 2013
Filed in category: Imaging Insider, Newsstream, Press Releases,

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