FUJIFILM LAUNCHES NEW INSTAX CAMERAS AND ACCESSORIES INCLUDING INSTAX SQUARE SQ20, A NEW HYBRID INSTANT FILM CAMERA FOR A WIDE VARIETY OF CREATIVE POSSIBILITIES

Introducing new features to the instax line of instant photography to capture every important moment.

Valhalla, N.Y., September 24, 2018FUJIFILM North America Corporation announced today the arrival of its new instax SQUARE SQ20, a sophisticated square format hybrid instant film camera that combines digital imaging technology with square film prints. Also announced today are new colors for the instax SQUARE SQ6–Ruby Red and Aqua Blue–and new instax Double Sided Stickers that allow users to stick instax film quickly and easily to a multitude of surfaces.

1. instax SQUARE SQ20

As a hybrid instant camera, equipped with a digital image sensor and digital image processing technology, the SQ20 offers users the ability to select their favorite images to print. Users can even edit and apply various filters. Using the 1:1 aspect ratio, instax SQUARE film allows for more capture of the scene in a single photo, delivering exceptional image quality with numerous artistic expressions.

“We are excited to bring the new instax SQUARE SQ20 to the market”, said Manny Almeida, President of the Imaging Division at FUJIFILM North America Corporation. “This hybrid instant camera allows for a wide variety of photographic expressions applied to the same image, providing people an opportunity to expand their creative capabilities with instax more than ever before.”

New Features Added for Enhanced Image Capture

For the first time in instax instant photography, the SQ20 introduces the motion mode. Utilizing a dial on the back of the camera, users can take a video of up to 15 seconds and choose the best moment of a moving subject to print, which can often times be difficult to capture.

The new time shift collage function lets SQ20 users take 4 images at one time with a time difference by pushing a single button. The time difference between images can be personalized and adjusted by 0.2 seconds up to 2.0 seconds. The sequence filter offers the ability to capture dynamic images, adding a dreamy feel to the image. For added usability when taking selfies, a small mirror is located next to the lens to ensure accurate capture. Further, group photos are made easy with the SQ20’s built in timer.

Choose Which Image to Print & Edit before Printing

With this hybrid instant camera, photographers at all levels can select the images they would like to print and even edit pictures. The SQ20 has 16 different filters that can be applied to both still images and videos.

Available in Two Stylish Colors

Stylish and easy-to-hold, the SQ20 is available in two color options–matte black and glossy beige–making for a chic shooting companion.

Shooting Modes for Various Photographic Expressions

With its special shooting modes, the SQ20 achieves added creative possibilities. With double exposure, users can superimpose two images on a single film by simply pressing the shutter button twice. Bulb exposure mode is used to capture long exposures at night as well as light trails, while the split mode allows for two images to print on a single film.

Instax SQUARE SQ20 Key Features:

·         Available in two colors, Matte Black and Glossy Beige.

·         Compatible with FUJIFILM instax SQUARE film (purchased separately).

·         2.7” TFT color LCD monitor with 230K dots resolution.

·         Image size – 62mm x 62mm.

·         Supported image format – JPEG.

·         Images taken and edited / processed can be saved in the internal memory (approx. 50 still images and 30 seconds for video) or on microSD \ micro SDHC card slot (sold separately).

·         33.4mm fixed focal length (35mm format equivalent) with 4.0 x Digital Zoom

·         F2.4 aperture.

·         Auto focus system – single AF (contrast detect TTL, equipped with AF illuminator); continuous AF (only for video).

·         Auto / compulsory flash / suppressed flash with effective range of approx. 50cm to 2m.

·         Reprints are possible up to the last 50 prints.

·         Lithium ion battery (built-in), with built-in charging function.

o   Approx. 3-4 hours to fully charge (using 0.5 A USB port).

·         Printing capacity of up to 100 prints when battery is fully charged.

Availability and Pricing

The instax SQUARE SQ20 will be available on October 20th, 2018 in the U.S. and Canada for USD $199.95 and CAD $249.99, respectively.

2. New Colors for the instax SQUARE SQ6

Also announced today are two new colors for the instax SQUARE SQ6 square format analogue instant camera that was introduced in May 2018. The SQ6 was originally available in three colors: Pearl White, Blush Gold and Graphite Gray. In October, the SQ6 will be also available in Ruby Red and Aqua Blue, both stylish colors that have been requested by instax users all over the world.

instax SQUARE SQ6 Key Features

·           Automatic exposure control.

·           Macro mode / landscape mode.

·           Double exposure mode.

·           Selfie mode & selfie mirror.

Availability and Pricing

The instax SQUARE SQ6 Ruby Red and Aqua Blue, will be available in October 2018 in the U.S. and Canada for USD $129.95 and CAD $159.99, respectively.

3. New instax Double Sided Stickers

New instax double sided stickers, also being launched in October, will allow users to stick instax film quickly and easily to a multitude of surfaces. From walls to scrapbooks, users can display their instax pictures with ease. These new double sided stickers can be used with all instax film sizes and expand the creative possibilities that instax has to offer.

instax Double Sided Stickers Key Features

·         Double Sided Sticker size: 30 x 40mm.

·         12 double sided stickers per pack.

·         Adheres and re-sticks to virtually any surface, quickly and easily.

Availability and Pricing

Instax Double Sided Stickers will be available in October 2018 in the U.S. and Canada for USD $1.99 and CAD $2.99, respectively.

About FUJIFILM North America Corporation, Imaging

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings innovative solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies derived from photographic film. Its proprietary core technologies contribute to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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