Olympus Introduces the OM-D, E-M10, STYLUS TG-850 and the STYLUS SP-100.

 

OLYMPUS EXPANDS OM-D® CAMERA LINE-UP WITH NEW, EXTREMELY COMPACT E-M10 — THE OM-D FOR ALL

The Image Quality and Power of the E-M1 and E-M5 are now Packed into a More Affordable OM-D Body; Two New Lenses Broaden Olympus’s Micro Four Thirds®System

CENTER VALLEY, Pa., January 29, 2014Olympus adds to its award-winning OM-D family with the new E-M10, an interchangeable lens camera that combines the outstanding image quality, speed and power of the flagship Olympus® OM-D E-M1 and the Olympus OM-D E-M5 into an extremely compact and stylish all-metal body. Featuring the new TruePic VII image processor, the same found in the OM-D E-M1, 16 megapixel Live MOS sensor, Wi-Fi®technology, a large, high-speed electronic viewfinder, 3-axis image stabilization, ultrafast autofocus and a built-in flash, it’s the OM-D for photographers looking for an affordable, yet powerful, system camera they can use every day. The new, super-slim M.ZUIKO® DIGITAL 14-42mm f 3.5-5.6 EZ pancake zoom lens and the super-bright M.ZUIKO DIGITAL 25mm f1.8 expands Olympus Micro Four Thirds line-up to 15 lenses.

Best-In-Class Image Quality
The Olympus OM-D E-M10’s 16-megapixel Live MOS sensor, combined with the TruePic VII image processor and M.ZUIKO lenses, delivers beautiful image quality with high resolution, superior color reproduction and high sensitivity that exceeds other cameras in its class. A maximum sensitivity of ISO 25600 is perfect for shooting dark scenes and indoor shooting locations, and ISO LOW mode (100 equivalent) expands the low-sensitivity end. The sensor’s rich dynamic range makes smooth gradations possible and beautifully depicts high-contrast highlights and shadows. Fine Detail Processing II technology configures the appropriate sharpness processing for each individual lens resulting in natural, high-quality resolution.

The Olympus OM-D E-M10’s in-body 3-axis image stabilization system is derived from the world’s first 5-axis system in the E-M5 and E-M1. The 3-axis version effectively counteracts yaw, roll and pitch with both still shots and HD movies, regardless of the lens attached to the camera yielding great results even in poor lighting conditions or when using an exposure time of 1/15second or less.

Speed

The on-board FAST AF is Olympus’ fastest-ever AF system and uses 81 target areas that cover the whole image. Small AF Target and Super Spot AF modes make it possible to zoom in and focus accurately on minute sections of the frame. The E-M10 is also capable of capturing high-speed action with 8fps sequential shooting, the fast processor supports continuous capture of up to 20 RAW frames or an unlimited number of JPEG frames*, and the Continuous Auto Focus with Tracking mode accurately tracks and captures moving subject as fast as 3.5 fps.

Beautiful OM-D Design

The ultra-slim, compact and lightweight Olympus OM-D E-M10 body is built with precision-machined metal parts and a premium feel that inspires the user. Two easy-to-reach metal dials give excellent operability and improved control, and the grip is designed to rest comfortably in the user’s hand. Despite its size, the E-M10 is the first OM-D with a built-in flash that is optimized for 1/250 second synchronization, a benefit for daytime flash photography.

* With TOSHIBA® SDHC UHS-I R95/W90 EXCERIA


High-Speed Creative EVF

The large, 1,440,000-dot electronic high resolution viewfinder (EVF) located on the optical axis of the E-M10 features a 120-fps refresh rate, a 100 percent field of view and maximum 1.15x magnification to help accurately frame shots. An eye sensor seamlessly switches the display between the tilting, 3.0-inch touch-screen monitor and the electronic viewfinder. Camera setting information, such as shutter speed, is displayed at the bottom of the viewfinder and photographers can take full advantage of the EVF’s ability to display the effects of various exposure adjustments, Art Filter effects and Creative Controls like Color Creator, Image Aspect control, Highlight/Shadow control, Live Histogram, Display of five different grid patterns and even a Level Gauge — all without having to remove your eye from the viewfinder.

In-Camera Creativity

New features, including Live Composite Mode and Photo & Movie Capture, expand the user’s creative potential. Live Composite Mode is a tool that offers previews of long exposures in the EVF, a perfect tool for anyone looking to easily capture light trails when shooting a star-filled sky. Photo & Movie Capture lets users shoot high-quality still images without interrupting the video recording. 12 Art Filters, three HDR capture modes and Photo Story support your photographic imagination.

Built-In Wi-Fi

The Olympus OM-D E-M10 includes built-in Wi-Fi, and the setup is simple. By quickly scanning the QR code displayed on the camera’s LCD with a smart device, it syncs with the Wi-Fi network created by the camera. The free Olympus Image Share smartphone app synchronizes a user’s smartphone and E-M10 so the camera’s Live View is effectively displayed on the phone. In this way, the camera can be controlled by touching the smartphone display as if it were the camera itself, and users can send selected images directly to websites and social media.

Two New Micro Four Thirds Lenses

Olympus has also introduced two new Micro Four Thirds lenses to its line-up. The super-slim M.ZUIKO DIGITAL 14-42mm* f3.5-5.6 EZ pancake zoom lens measures just .9 inches thick, making it the world’s slimmest standard zoom lens.** It has a smooth electric zoom that is suitable for shooting movies, and can also be zoomed in and out remotely using compatible smartphones through the updated Olympus Image Share app. The super-bright, lightweight, high-performance M.ZUIKO DIGITAL 25mm* f1.8 lens has a fixed focal length and is ideal for capturing portraits or close-ups from as little as 9.8 inches away. Both new lenses are sold separately.

New Micro Four Thirds Accessories

A host of new Micro Four Thirds accessories join the Olympus Micro Four Thirds line-up, including the fixed-aperture F8.0 Fish Eye Body Cap lens with a focal length of 9mm (35mm equivalent: 18mm). It’s an ultra-slim accessory for creative wide-angle shooting through its 5-element, 4-group lens construction. The multi-use lens barrier MF lever switches from pan focus shooting to close up 8-inch shooting with a single press of the lever. The ECG-1 matching ergonomic grip is a removable grip exclusively for use with the E-M10. Designed for absolute comfort, the grip is the perfect thickness for resting the ring finger and pinky when holding the camera. A single press of the lever on the bottom of the grip easily removes it, making replacing batteries and memory cards seamless. The MCON-PO2 macro converter is compatible with six Olympus Micro Four Thirds lenses and adapts them for close-up shooting. Finally, the Automatic Opening Lens Cap LC-37C is available exclusively for use with the new M.ZUIKO DIGITAL ED 14-42mm F3.5-5.6 EZ. When the camera is turned off, this accessory protects the lens from dust and scratches, and when the camera is powered on the lens cap instantly opens for snapshots and quick shooting.

*35mm Equivalent

**As of January 29, 2014. Shortest distance between the mount and the front end of the lens, when retracted.

U.S. Pricing and Availability

The Olympus OM-D E-M10 will be available in March 2014 in the following configurations.


Estimated Street Price:

$699.99 Body only, available in Black and Silver

$799.99 Body in Black or Silver with M.ZUIKO DIGITAL 14-42 mm f3.5-5.6 II R lens

Accessory Pricing (U.S.)

$399.99 M.ZUIKO DIGITAL 25mm f1.8 lens

$349.99 M.ZUIKO DIGITAL ED 14-42mm f3.5-5.6 EZ lens

$59.99 ECG-1 camera grip for E-M10

$69.99 MCON-P02 Macro Converter

$99.99 9mm f8.0 Fish Eye Body Cap Lens

To find out more about the OM-D E-M10, and for a complete list of specifications, visit the Olympus website at: http://www.getolympus.com/us/en/digitalcameras/omd/e-m10.html

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a leading provider of digital imaging and audio technology solutions, noted for their precision optics and ground-breaking technologies.

For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:

For more information about Olympus and their award-winning products, please visitwww.getolympus.com or connect with us and other fans like you through our social and photographic communities: @getolympus on Facebook, Twitter, YouTube, Pinterest, Instagramand Flickr, as well as at www.penready.com.

*Olympus Image Share is compatible with most smartphones. Please visithttp://www.getolympus.com/olympusimageshare for phone compatibility information.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.

©2014 Olympus Imaging America Inc.

# # #


A NEW ANGLE ON TOUGH: OLYMPUS® STYLUS TOUGH TG-850 ADDS SUPER WIDE-ANGLE LENS AND FLIP LCD

Tough Capabilities, Advanced Performance and New Features Including a 21mm Super Wide-Angle Lens and Flip LCD Capture the Great Outdoors from a Whole New Perspective

CENTER VALLEY, Pa., January 29, 2014 — The Olympus Spring camera line-up includes thenext-generation Olympus TOUGH®, the STYLUS® TG-850, an advanced rugged compact designed to expand outdoor shooting capabilities in the most challenging environments. The STYLUS TG-850’s super wide-angle 21-105mm 5x optical zoom lens — the widest lens of any rugged camera* — plus a 180° flip LCD monitor and shockproof*, waterproof, dustproof, crushproof and freezeproof construction, makes it the perfect companion for explorers looking to capture every angle of their adventures and users looking for a durable solution to everyday photography.

The TG-850’s super wide-angle zoom lens with redesigned lens configuration makes it thinner and more compact, yet able to maintain brilliant optical performance even at its widest angle.The high-performance optics are enhanced by the combination of a 16-megapixel back-lit CMOS sensor and next-generation True-Pic VII processor to capture superb, noise-free images and Full HD 60p video no matter what the lighting or shooting conditions.

Its newly designed, sleek and stylish tough body features the large 3-inch, high-resolution 460,000-dot flip LCD, yet retains its rugged durability: waterproof down to 33 feet (10m), shockproof from seven feet (2.1m)*, crushproof up to 220 pounds (100kgf), freezeproof down to 14° F (-10°C) and dustproof. The combination of the 180° flip LCD and the wide-angle lens make it particularly well suited to half underwater photography, self-portraits, and monitoring. When capturing semi-submerged shots, for instance, users can simply tilt the LCD 90° to eliminate the need to dip underwater. And for self-portraits, tilt the screen up to the full 180° and get the entire group and/or landscape into the shot. Paired with the adjustable self-timer and 99-frame intervelometer, the TG-850 is a perfect companion for action shots – and video recording – when mounted on your bike, surf board or helmet.

The STYLUS TG-850 captures video with natural motion in new smooth 60p recording at 60 frames per second in full HD (1080) and high-speed recording (HS120fps with resolution of 640×480, or HS240fps with 320×240). The Multi-Motion Movie image stabilization compensates for blurring that occurs when shooting video while walking or panning across a scene.

The combination of the FAST AF, 7.1 fps sequential shooting, an enlarged grip for easy handlingand a lens-shift image stabilization mechanism — the same technology found on interchangeable lens cameras — helps users to capture all the fleeting outdoor action in crisp detail. The STYLUS TG-850 expands the user’s creative potential with eleven Art Filters, several advanced shooting modes and interval shooting of up to 99 frames at preset intervals from 10 seconds to 60 minutes.

Users can easily share their images on their social networks using the Olympus Image Share smartphone app via the optional Toshiba FlashAir SDHC card.

*When the tilt LCD screen is closed.

U.S. Pricing and Availability

The Olympus STYLUS TG-850 will be available in March 2014.

Estimated Street Price: $249.99 (available in silver, black and white)

To find out more about the STYLUS TG-850, and for a complete list of specifications, visit the Olympus website at: http://www.getolympus.com/us/en/digitalcameras/tough/tg-850.html.

 

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a leading provider of digital imaging and audio technology solutions, noted for their precision optics and ground-breaking technologies.

For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:

For more information about Olympus and their award-winning products, please visitwww.getolympus.com or connect with us and other fans like you through our social and photographic communities: @getolympus on Facebook, Twitter, YouTube, Pinterest, Instagramand Flickr, as well as at www.penready.com.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.

©2014 Olympus Imaging America Inc.

# # #


NEW OLYMPUS® SP-100 IS A SUPER-ZOOM WITH AN

EAGLE’S EYE FOR CAPTURING DISTANT ACTION

The SP-100 Is the First Camera with a Built-In Dot-Sight* for Easy Framing, Electronic Viewfinder, Improved Grip and Refined Controls for Outstanding Telephoto Results

CENTER VALLEY, Pa., January 29, 2014Olympus introduces a breakthrough in its Ultra Zoom camera line-up with the new STYLUS® SP-100, the world’s first-ever camera with a built-in dot-sight*, enabling you to easily track moving subjects, like a soccer game or a flying bird. This technology will allow you to record smoother videos and will help you to not lose sight of your subject. Once the subject is still, then you can frame and shoot. The dot-sight combines with the SP-100’s newly developed 24-1200mm** 50x optical Ultra Zoom lens, or 2400mm 100x Super Resolution zoom, for capturing detailed shots of moving, distant subjects.

The SP-100’s dot-sight is mounted just above the built-in high-resolution, 920,000-dot, bright LCD Electronic View Finder and helps the user keep the subject in the frame by offering a wide-angle view of the scene on its semitransparent mirror. The dot-sight stows away for portability and pops up immediately to easily track any subject without the need to adjust the zoom, so the shooter never has to miss another image by having to retrace and compose. Olympus carefully designed the location of the EVF and the shape of the eyepiece for minimal contact between the photographer’s face and the camera body, giving even greater ease of shooting.

The high-performance optics combine with a 16-Megapixel BSI CMOS sensor and a next-generation TruePic VII processor to get the very best out of every shot, regardless of lighting conditions or subject movement. The SP-100’s powerful lens shift image stabilization mechanism significantly reduces camera shake even at the highest zoom. Image stabilization is also effective in the Super Macro function when approaching subjects as close as 1 centimeter, even with the 50x optical zoom.

A new focus-limit button lets users focus only in a set range when turned on, and focus only in the distance when set to off. The SP-100 is also equipped with an AF lock feature and manual focusing. A full range of shooting manual modes (P/A/S/M) is also available for customization of exposure parameters like ISO, shutter speed and aperture via the sub dial. The deep grip provides optimal handling during shooting, while the quick-response, single-finger-operation control dial optimizes fast shooting when using the high-resolution electronic viewfinder. The camera includes an additional zoom lever on the left side of the lens, enabling users to hold the camera securely like a DSLR for left-thumb operation of the zoom while operating the shutter button with the right index finger.

The SP-100 captures video with natural motion in smooth 60p recording at 60 frames per second in full HD (1080) and high-speed recording (HS120fps with resolution of 640×480, or HS240fps with 320×240). The Multi-Motion Movie image stabilization compensates for blurring that occurs when shooting video while walking or panning across a scene.

Users can add additional creative expression through eleven available Art Filters that can also be used when shooting Full HD movies. The optional Toshiba FlashAir card connects the camera to a Wi-Fi-enabled smartphone or PC to easily import, view and share images.

* As of Janaury 29, 2014

**35mm equivalent

U.S. Pricing and Availability

The Olympus STYLUS SP-100 will be available in March, 2014.

Estimated Street Price:

$399.99 (Available in Black)

To find out more about the SP-100, and for a complete list of specifications, visit the Olympus website at: http://www.getolympus.com/us/en/digitalcameras/long-zoom/sp-100.html.

 


ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a leading provider of digital imaging and audio technology solutions, noted for their precision optics and ground-breaking technologies.

For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:

For more information about Olympus and their award-winning products, please visitwww.getolympus.com or connect with us and other fans like you through our social and photographic communities: @getolympus on Facebook, Twitter, YouTube, Pinterest, Instagramand Flickr, as well as at www.penready.com.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.

©2014 Olympus Imaging America Inc.

# # #


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#olympusimaging #omd #zuiko #em10 #stylustough #sp100 #Tg850

Posted by at January 29, 2014
Filed in category: Cameras/Lenses, Imaging Insider, Newsstream, Press Releases,

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