Olympus Introduces Stylus Tough TG-3 and Stylus SH-1 Cameras

Olympus announces the new STYLUS TOUGH TG-3, a rugged camera ready for any adventure with an array of advanced features. The new addition to the Tough series expands its performance capabilities with a high-speed f2.0 lens (25mm–100mm*), expanded macro photography capabilities, GPS, and built-in Wi-Fi all within a sleek and compact body built to withstand extreme conditions.

Joining the TG-3 is the SH-1, the world’s first compact camera equipped with 5-axis image stabilization for still images and videos. Combined with a powerful 24x, high-powered optical zoom lens, full 1080 60p HD video and built-in Wi-Fi*3, the SH-1 delivers advanced performance in a sophisticated body.

Find both press releases below..

SHOOT AND SHARE FROM ANYWHERE: OLYMPUSSTYLUS TOUGH® TG-3 IS READY FOR ALL YOUR ADVENTURES

Advanced Rugged Performance, High-Speed Lens, Built-in Wi-Fi® and NewMacro Functions Deliver Close-Up Shooting Capabilities in Extreme Conditions

CENTER VALLEY, Pa., March 31, 2014 — Olympus expands outdoor shooting and sharing capabilities in even the most challenging of conditions with the new STYLUS TOUGH TG-3. The Flagship STYLUS TOUGH TG-3 boasts a new level of performance for the Tough series of rugged cameras, with a high-speed f2.0 lens (25mm–100mm*), expanded macro photography capabilities, GPS, and built-in Wi-Fi for shooting and sharing brilliant images and 1080p Full HD Video from anywhere.

The Olympus STYLUS TOUGH TG-3 withstands extreme conditions; the camera isfreezeproof to -10 (14°F),waterproof to 50 feet (15 m), shockproof from seven feet (2.1 m), crushproof to 220 pounds (100 kgf) and dustproof. A high-speed f2.0–4.9, 4.5–8.0mm (25mm–100mm*)wide-aperture lenscombined with its TruePic VII image processor, the same found in Olympus’ award-winning OM-D® series of interchangeable lens cameras, and a 16.0 megapixel backlit CMOS sensor captures images with minimal noise, even in low-light situations.

The Olympus STYLUS TOUGH TG-3 includes built-in Wi-Fi, and the setup is simple. By quickly scanning the QR code displayed on the cameras LCD with a smart device, it syncs with the Wi-Fi network created by the camera. The free Olympus Image Share app synchronizes a users iOS®or Androidtmmobile device and the STYLUS TOUGH TG-3 so that the cameras Live View is displayed on the phone. Therefore, the camera can be fully controlled remotely by touching the Smartphones display, as if it were the camera itself, and users can send selected images directly to websites and social media.

Users can use the on-board GPS to document a memorable location on the map and display and record landmark information with every shot. The built-in manometer records elevation and water depth and displays a warning when the user approaches a depth of 50 feet. The e-compass offers information on direction, latitude and longitude.

The Variable Macro System includes the Microscope mode to capture photos up to 10mm away from subjects, and at a focal length of 100mm, the lens magnifies subjects up to 6.9x and up to 13.8x with Super Resolution Zoom. With that power, a subject only 1mm in size is magnified up to a maximum of approximately 44.4mm when displayed on the rear LCD screen. The Olympus STYLUS TOUGH TG-3 reveals a new world of detail not visible to the naked eye, like the veins on a leaf or a snowflake.

The new Focus Stacking function captures eight different shots continuously, while shifting the focus from the foreground to the background. It extracts and merges only those areas of each image that are in focus and produces a single photo with a focus that spans several centimeters. Focus bracketing is also available for post-processing. Underwater Macro, a new Scene Mode option, uses the Olympus STYLUS TOUGH TG-3’s powerful macro photography capabilities to optimize the white balance, color saturation and contrast in underwater scenes.

The Olympus STYLUS TOUGH TG-3’s sleek and stylish body features an ergonomic grip, large buttons and a 3-inch, high-resolution 460,000-dot rear LCD monitor. Its time-lapse movie function enables expanded creative capability for capturing everything from star trails to the sunrise and sunset. Use the interval shooting function for automatic sequential shooting from 1 second up to 24 hours with a maximum of 99 shots, extremely useful when the camera is mounted on a helmet, bike, kayak or surfboard. Multiple Art Filters and the Photo Story feature add creativity to any shot.

An LED ring light (sold separately) can be attached to the lens of the Olympus STYLUS TOUGH TG-3, similar to a ring flash with an emitter around the lens. Using the built-in LED light, it evenly illuminates the subject when shooting close-up, drawing out the best of the STYLUS TOUGH TG-3’s macro photography abilities. A rich lineup of optional system accessories, including waterproof fisheye and tele converter lenses, an underwater protector, float straps and multipurpose camera cases are sold separately.

* 35mm Equivalent

U.S. Pricing and Availability

The Olympus STYLUS TOUGH TG-3 will be available in June 2014.

Estimated Street Price: $349.99 (available inblack and red)

To find out more about the STYLUS TOUGH TG-3, and for a complete list of specifications, visit the Olympus website at:http://www.getolympus.com/us/en/digitalcameras/tough/tg-3.html.

ABOUT OLYMPUS IMAGING AMERICA INC.Olympus Imaging America Inc. is a leading provider of digital imaging and audio technology solutions, noted for their precision optics and groundbreaking technologies. For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:

For more information about Olympus and their award-winning products, please visitgetolympus.comor connect with us and other fans like you through our social and photographic communities: @getolympus onFacebook, Twitter, YouTube, Pinterest,Instagram and Flickr, as well as atPENReady.com.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.

© 2014 Olympus Imaging America Inc.

# # #

SMART, SLEEK AND STEADY: OLYMPUS STYLUS® SH-1 IS WORLD’S FIRST*1COMPACT WITH MECHANICAL 5-AXIS STABILIZATION

Advanced Image Stabilization, Powerful Zoom and Wi-Fi® Sharing in a Sophisticated Design

CENTER VALLEY, P.A., March 31, 2014Olympus introduces a breakthrough in the long zoom category, the STYLUS SH-1®, the first compact camera equipped with optical*25-axis image stabilization for both still images and videos. The STYLUS SH-1’s 5-axis mechanical image stabilization, originally developed for the Olympus OM-D E-M5® interchangeable lens camera, combined with a powerful 24x, high-powered optical zoom lens, full 1080 60p HD video and built-in Wi-Fi*3, delivers outstanding performance in a body with an elegant look and feel.

Advanced technology, including a 16-megapixel backlit CMOS sensor and the TruePic VII image processor, the same found in Olympus’ award-winning OM-D® series of interchangeable lens cameras, work in connection with the Olympus STYLUS SH-1’s impressive 24x optical long zoom lens, (48x*4 super-resolution zoom) which covers 25mm to 600mm*5 telephoto. This combination delivers beautiful image quality with high resolution, superior color reproduction and high sensitivity.

The in-body 5-axis sensor-shift image stabilization, now enhanced to support still images, corrects for various types of camera shake to deliver crisp images and video even when shooting in dark locations without a flash or tripod. The Olympus STYLUS SH-1 also incorporates a new hybrid image stabilization that electronically stabilizes movie shooting to easily create natural-looking recordings of children and other active subjects, even when the user is walking.

The design of the Olympus STYLUS SH-1 is inherited from the popular Olympus PEN®interchangeable lens system cameras. The top and main controls are built with aluminum alloy, and superior craftsmanship extends to every detail of the camera components, including the lens barrel, dials and grip.

Built-in Wi-Fi is easy to set up. Sync with the Wi-Fi network created by the camera by quickly scanning the QR code displayed on the camera’s 3-inch, high-resolution 460,000-dot rear touch LCD monitor with a smart device. The complimentary Olympus Image Share app synchronizes a user’s iOS® or AndroidTM mobile device and the Olympus STYLUS SH-1 so the camera’s Live View is displayed on the phone. The camera can be fully controlled remotely by touching the Smartphone display, as if it were the camera itself, and users can send selected images directly to websites and social media.

The Olympus STYLUS SH-1 is equipped withan updated Advanced Movie Mode for powerful video recording functions, including fast 240 fps*6 (or 120 fps in 720p) High-Speed Movie, which allows users to capture subjects that move at split-second speeds, and 60-frames-per-second HD recording*7for smoother images of moving subjects. Photo & Movie Capture allows users to simultaneously capture full-res still photos while recording Full HD video. The Time-Lapse Movie*8 feature compresses up to five hours of action into a 20-second time-lapse video.

Expanded creative capabilities include an Interval Shooting function for a maximum of 99 shots; High-speed burst shooting for capturing up to 11 fps in full resolution; Manual Mode for adjusting exposure parameters; Live Guide for adjusting color and brightness via touch sliders; an electronic Level Gauge for perfectly aligned photos; Touch screen controls for selecting the autofocus area and tripping the shutter and multiple Art Filters and Photo Story.

*1: Among cameras that carry out optical image stabilization on both still images and movies, as of March 31, 2014, according to Olympus research

*2: Optical image stabilization is defined by the Camera & Imaging Products Association (CIPA) guidelines and includes sensor-shift image stabilization

*3: “Wi-Fi” is a registered trademark of the Wi-Fi Alliance

*4: Zoom magnification ratio from the wide-angle setting (including the optical zoom)

*5: 35mm equivalent

*6: The recording time for a single movie clip is limited to 20 seconds

*7: The maximum recording time for a single movie clip is limited to 29 minutes. Recording will automatically stop once the file size has reached 4GB

*8: Select from 1080p, 720p and VGA

U.S. Pricing and Availability

The Olympus STYLUS SH-1 will be available in Mayat an estimated street price of $399.99(available in Black, White and Silver).

For a complete list of specifications, visit the Olympus website:http://www.getolympus.com/us/en/digitalcameras/long-zoom/sh-1.html.

ABOUT OLYMPUS IMAGING AMERICA INC.Olympus Imaging America Inc. is a leading provider of digital imaging and audio technology solutions, noted for their precision optics and ground-breaking technologies. For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:

For more information about Olympus and their award-winning products, please visitwww.getolympus.com or connect with us and other fans like you through our social and photographic communities: @getolympus on Facebook, Twitter,YouTube, Pinterest, Instagram and Flickr, as well as at www.penready.com.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

Posted by at March 31, 2014
Filed in category: Cameras/Lenses, Imaging Insider, Newsstream, Press Releases,

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>