#Canon Launches New Optics Microsite

Melville, N.Y., June 26, 2014 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce a new microsite devoted to helping people understand the incredible power they can access when they look at the world through the right lens. While a DSLR camera body is a very important creative tool, lenses help photographers of all levels realize their artistic vision. This microsite will help consumers grow creatively and expand their photographic tools beyond kit lenses.

Visitors will be enlightened about the possibilities unlocked through the many different kind of lenses available to them: macro, zoom, telephoto, prime, wide-angle, STM, tilt-shift and fisheye. They’ll find that each type of lens unlocks a different power and helps tell a unique story ─ for example, through a macro lens a ladybug can become a monster. Through informative videos, sample imagery, and educational video content, photographers and videographers from entry level to advanced amateur status will learn how to determine which Canon EF or EF-S Lenses will best help them create more powerful images with their EOS Digital SLR camera. Additionally, visitors will find helpful quick tips for shooting with each category of lens, from fisheye to telephoto.

Canon lenses are a culmination of more than 75 years of optical innovation, with a heritage that is more than 100 million lenses strong. This new microsite will continue this heritage and help consumers use the power of Canon lenses to truly Bring It!

To view the microsite and learn more about Canon optics please visit explore–lenses.usa.canon.com.