Leica Does Ugly “X”
The exclusive LEICA X ‘Edition Moncler’ – Handcrafted collision of art and digital technology
New York, New York (October 15th, 2014) — Leica Camera continues to celebrate 100 years of photography with the limited Leica X “Edition Moncler”. The new edition was designed in collaboration with Moncler and infuses both brand’s values of quality design and technicality. The aesthetically pleasing and highly technical camera pays homage to the French origins of Moncler with a premium leather trim in a three-color scheme of red, white, and blue. The silver version of the Leica X is appealing to both photographers and fashion forward camera users.
The exclusive Leica X ‘Edition Moncler’ is strictly limited to 1,500 units for the entire global market. The additional camera case was designed in accordance with Moncler’s world famous down jackets. The matching genuine leather camera strap bears the inscription, Leica & Moncler, highlighting the collaboration. The Leica X ‘Edition Moncler’ will be available from Leica Stores, Boutiques, and Moncler flagship stores, beginning October 2014.
This exclusive camera was first unveiled during the Frieze Art Fair in London at the opening of Fabien Baron’s exhibition, “Monuments”. The opening was hosted by Leica and Moncler at Sotheby’s on October 14th. Fabien Baron, Vanity Fair’s “most sought-after creative director in the world”, highlights the exemplary collaboration between Leica and Moncler with his exhibition. Baron’s photographs, captured with the Leica S medium-format camera system, show the spectacular ice and snow-bedecked landscapes of Greenland and express the fascination of nature with which Moncler is deeply involved.
The technical specifications of the Leica X ‘Edition Moncler’ are identical to those of the standard production model of the new Leica X camera. The camera features a professional APS-C-format CMOS sensor with 16.5 megapixels (effective 16.2 megapixels) with a Summilux 23 mm f/1.7 ASPH. lens, increasing creative freedom and guaranteeing exceptionally brilliant pictures.
It also offers a wide range of camera functions, an intuitively simple handling concept and the iconic, premium attributes of Leica product design. The Leica X provides everything an amateur or professional photographer needs for commercial, small business or family use.
About Moncler
Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life. In 2003 Remo Ruffini took over the company, of which he is currently Chairman and CEO. Moncler manufactures and directly distributes the Moncler clothing and accessories collections Moncler Gamme Rouge, Moncler Gamme Bleu, Moncler Grenoble and Moncler Enfant through its boutiques and in exclusive international department stores and multi-brand outlets.
About Leica Camera
Leica represents a union of craftsmanship, design, and experience. It is a beautiful
collision of art and engineering and the future of form and functionality. Join Leica
Camera on its journey to celebrate 100 years of innovation with the LEICA X ‘Edition Moncler’. www.leica-camera.com
