BJP unveils new enhanced iPad and iPhone editions
More than 18 months after British Journal of Photography first introduced its quarterly iPad edition,
the award-winning magazine has today released a new universal iOS app designed to offer new and
enhanced ways to discover BJP’s critically acclaimed content.
Dubbed British Journal of Photography+, the new universal app offers a dedicated experience
depending on the device used. On the iPad, BJP now offers a monthly edition that contains the same
articles as those published in print – albeit with extra images, text and videos. On the iPhone, weekly
editions are now available, bringing readers the best of the print and iPad magazine in smaller, more
regular chunks, which have been redesigned and re-imagined for the smartphone.
Marc Hartog, CEO of Apptitude Media, BJP’s publisher, states: “When we first launched our tablet
version of British Journal of Photography, it was a shot in the dark. We had never made an app
before, and no one had established any rules about the workflow or how to reach out to people.
Eighteen months later, there are more subscribers to our tablet edition than our print edition, and
nearly a quarter of a million people around the world have downloaded our iPad app shell. We have
had overwhelming feedback from our readers, who say they want a more frequent monthly version
that retains the elegance and enhancements that are unique to the iPad – and we have listened.”
Hartog adds: “There are more iPhones sold every second of the day than babies born on the planet,
so, whether media owners like it or not, tablets and smartphones are rapidly changing the way our
audiences engage with our content and brands. This is a publishing revolution and media owners
need to embrace it and try new ways of delivering properly designed content where and how their
readers want it, or frankly they are doomed.”
The monthly iPad edition offers iPad users three times more content than before, and no matter
where they are in the world the magazine will be available at the same time as in the UK, for the
same price.
BJP’s initial iPhone edition, which has been in beta since September 2012, has had more than 35,000
downloads. With the app’s new version, iPhone users can read BJP’s award-winning features within
an elegant design and, from next month, gain access to exclusive content before anyone else.
The first editions of each are free, with future monthly iPad editions priced at £6.99 and weekly
bitesized iPhone editions at £0.69 with various bundled subscription offerings.
Both launch editions are available in the App Store now. Click here to view link.
Images available on request.
About British Journal of Photography
Established in 1854, British Journal of Photography is the world’s longest-running and most
influential photography magazine, defining the future of photographic journalism. It is available as a
premium-quality monthly magazine across the UK and selected cities in Europe, North America, the
Far East and Australasia. BJP was one of the first photography magazines to launch online, starting
BJP-Online.com in 1997, now reaching more than 100,000 unique visitors per month. BJP was named
Photography Magazine of the Year at the Lucie Awards 2012.
About Apptitude Media
Based in the heart of London, Apptitude Media publishes award-winning magazines on tablet
devices, smartphones and in print, and is the publisher of British Journal of Photography and
Fade To Black. Apptitude Media also helps other creators of print products make the transition to
bespoke, re-imagined digital products, offering a full digital contract publishing service. Apptitude
Media has been appointed as the UK agent for the Mag+ system. For more information, visit
About Mag+
Mag+ is a complete digital publishing ecosystem comprising a plug-in for InDesign CS4-CS6, a
powerful web-based backend, and white-labelled reader apps for iOS, Android and Kindle devices. It
gives users the fastest, simplest publishing platform to create content optimised for touchscreen
devices, without the need for programming skills. Mag+ premiered on the first iPad in April 2010
with the award-winning Popular Science+. Publishers and creatives have now built more than 800
apps, spanning Mad Magazine, Hemispheres (United Airlines), Toyota, WebMD, Outside, Shape and
The Nation. From publishers to catalogue marketers, design agencies and app developers, Mag+ is
ideal for anyone wanting to bring beautiful, immersive content to the millions using the new
generation of digital devices.
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