IMRSV launches face detection software, Cara; working with Reebok, IPG, and AdFlow Networks
IMRSV, a New York-based start-up, has announced the launch of its Cara face detection software, which enables any standard webcam to become an intelligent sensor. Cara software is a perceptive computing platform that solves the problem of optimizing efficiency for retailers and advertisers by measuring consumer demographics and engagement in real-time. Cara provides anonymous audience data such as gender, age, attention time, and glances in real world spaces. IMRSV has designed Cara as a way to measure retail, advertising and other real world environments that have typically required expensive research studies using a handwritten pen, paper and clipboard.
Companies such as IPG, Reebok and Adflow Networks are initial customers for Cara.
The full press release appears below.
Screenshots of the Cara software, IMRSV and Cara logo files, and headshots of Jason Sosa, founder and CEO of IMRSV, can be accessed at: http://s530.photobucket.com/user/montclairpfaff/library/IMRSV%20photos?sort=3&page=1
IMRSV has raised more than $2 million from various investors including Dave McClure, Sam Yagan, Quotidian Ventures, The Windquest Group, Start Garden, Great Oaks Venture Capital and Eniac Ventures.
The technology enables smarter spaces and devices – whether toys that smile back at you, or advertising messages that adapt to the audience automatically – with real-time, continuous data collection. The software detects up to 25 people simultaneously up to 25 feet away using a basic web camera for real-time information gathering. Cara is being initially released for Windows and Linux and requires only a PC, Internet connection and a standard webcam. IMRSV is currently working to bring real-time face detection to tablet and mobile devices on both Android and iOS later this year.
Available today for download from the IMRSV site (http://www.imrsv.com), the initial version of Cara is $39.95 per month per camera. Designed as a Data-as-a-Service (DaaS) offering, Cara has pay-as-you-go monthly plans with a 14-day free trial. Cara is available to developers as a REST API allowing third party developers to leverage real world data for custom applications. Developers can download the Developers Kit from http://www.imrsv.com/developers. Enterprise customers can inquire about the SDK, which provides a local real-time response and triggered events in milliseconds.
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