Home » Imaging Insider, Newsstream, Press Releases » NIKON PRESS RELEASES – NIKON UNVEILS SEVEN COOLPIX CAMERAS AND TWO NIKKOR LENSES

NIKON PRESS RELEASES – NIKON UNVEILS SEVEN COOLPIX CAMERAS AND TWO NIKKOR LENSES

Nikon introduced seven new COOLPIX cameras in the long zoom, rugged, slim super zoom and budget categories. Designed for every occasion, whether planning a rugged adventure, a day at the park with the family, or simply looking for a camera to capture and share your everyday moments, there is a COOLPIX for everyone.

Please scroll down for the full text of press releases.

Products include the following:

  • Nikon COOLPIX P520
  • Nikon COOLPIX AW110
  • Nikon COOLPIX S9500
  • Nikon COOLPIX L820
  • Nikon COOLPIX S31
  • Nikon COOLPIX S5200
  • Nikon COOLPIX L28

Nikon also announced two new NIKKOR lenses, the AF-S NIKKOR 800mm f/5.6E FL ED VR and the FX-format AF-S NIKKOR 18-35mm f/3.5-4.5G ED. Additionally, this year marks the 80thanniversary of the launch of the NIKKOR brand of photographic lenses, as Nikon continues its commitment to developing high-performance lenses.

Below, please find a selection of highlights about the new models as well as the full press releases and links to high-resolution images.

Highlights of the COOLPIX P520 include:

  • 18.1-megapixel backside illuminated (BSI) CMOS sensor
  • 42x optical zoom-NIKKOR glass lens from a wide 24mm to 1000mm
  • Full manual controls give users the power to realize their creative potential when shooting images and full HD (1080p) video
  • Built-in GPS capabilities allow photographers to log their journey with an easy-to-use display
  • Compatible with the WU-1a Wireless Mobile Adapter to transfer content to compatible smart devices and tablets for easy sharing and viewing with others
  • Available for a suggested retail price of $449.95 in Black, Red, and Dark Grey in February 2013

Highlights of the COOLPIX AW110 include:

  • Increased ruggedness: Waterproof (up to 59 feet), shockproof (up to 6.7 feet) and freezeproof (down to 14° F) with GPS technology
  • Features built-in Wi-Fi® connectivity, allowing the image data transfer to compatible smart devices through the Wireless Mobile Adapter Utility application
  • 16-megapixel (BSI) CMOS sensor that helps create sharp, beautiful images and Full HD (1080p) video even in challenging lighting conditions
  • NIKKOR 5x optical zoom lens with Lens-Shift Vibration Reduction (VR)
  • Available in Orange, Black, Camouflage and Blue in February 2013 for a suggested retail price of $349.95

Highlights of the COOLPIX S9500 include:

  • Slim, compact body sports a 22x optical zoom (25-550mm) and features an 18.1-megapixel BSI CMOS sensor
  • Offers various shooting effects to enhance memories, including an upgraded Glamour Retouch function, Skin Softening and Quick Effects.
  • Offers a built-in GPS function and built-in Wi-Fi® connectivity so images and videos can be shared while on the go by transferring them to a compatible smart device equipped with the Wireless Mobile Adapter Utility application
  • Available for a suggested retail price of $349.95 in Black, Silver, and Red in February 2013

Highlights of the COOLPIX L820 include:

  • High-power 30x zoom, 16-megapixel BSI CMOS sensor, and Vibration Reduction (VR) technology
  • 3-inch monitor, ergonomic design, and use of convenient AA-size batteries make it easy and fun for users to shoot comfortably
  • Features a simple and intuitive interface, with features including Easy Auto Mode, Smart Portrait System, and Glamour Retouch
  • Available for a suggested retail price of $279.95 in Black and Red in February 2013

Highlights of the COOLPIX S31 include:

  • A durable 10.1-megapixel compact, camera that allows every family member young and old to capture photos, worry free
  • Waterproof (up to 16.5 feet), shockproof (up to 3.6 feet) and dustproof
  • 3x optical zoom (29-87mm equivalent) NIKKOR lens, and a dedicated video record button creates an effortless transition from stills to video
  • 2.7-inch LCD display supports an enhanced easy and intuitive graphic user interface (GUI) that allows for simple navigation
  • Available in White, Blue, Pink, Brown and Yellow, also in February 2013, for a suggested retail price of $119.95

Highlights of the COOLPIX S5200 include:

  • A 16.0-megapixel backside-illuminated (BSI) CMOS sensor that helps captures high-quality images and video, even in low-light conditions
  • Features a wide-angle 6x (26mm to 156mm) optical zoom-NIKKOR glass lens and 3-inchTFT LCD monitor
  • Built in Wi-Fi allows images and videos to be uploaded and shared instantly with compatible smart devices via the Wireless Mobile Adapter Utility application
  • Available in February 2013 for a suggested retail price of $179.95 in Plum, Red, Blue and Black

Highlights of the COOLPIX L28 include:

  • 20.1-megapixel compact camera that features easy-to-use shooting functions and streamlined operation
  • 5x optical zoom (26mm to 130mm) and simple shooting functions such as Easy Auto Mode
  • 3-inch LCD screen and an easy-to-hold grip and button layout that fits in a user’s hand comfortably
  • Uses widely available AA-size alkaline batteries, so users can keep their camera powered
  • Available in February 2013 for a suggested retail price of $119.95 in Red, Black and Silver

Highlights of the AF-S NIKKOR 800mm f/5.6E FL ED VR:

  • Features an outstanding 800mm fixed focal length, the longest of any AF-S NIKKOR lens
  • Designed for the needs of sports, wildlife and news photographers and features a maximum aperture of f/5.6
  • Includes the AF-S Teleconverter TC800-1.25E ED (developed exclusively for the 800mm f/5.6 lens)
  • Available in April 2013 for the suggested retail price of $17,899.95

Highlights of the AF-S NIKKOR 18–35mm f/3.5-4.5G ED:

  • Features a useful wide-angle focal length of 18-35mm (1.9x zoom equivalent)
  • FX-format lens is optimized for ultra-high-pixel-count D-SLR cameras including the Nikon D800 and D600, while providing close focus up to .92 feet (approx. 11 inches)
  • Available in March 2013 for the suggested retail price of $749.95

Please scroll down to view the full press releases, and visit the link below for a full library of high-resolution images of the cameras.

Press Releases – http://press.nikonusa.com

Image Galleries – http://www.nikonusa.com/en/About-Nikon/Press-Room/Photo-Gallery/index.page

Thank you, and feel free to contact us with any questions or requests that you may have.

Sincerely,

Your Friends at Nikon

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FOR IMMEDIATE RELEASE

WITH INCREDIBLE ZOOM RANGES, NIKON’S NEW S9500, P520 and L820 COOLPIX CAMERAS MAKE CAPTURING ACTION AT A DISTANCE EASY

Combining Connectivity with High Quality NIKKOR Lenses, Nikon’s New COOLPIX Cameras are Designed for Every Shooting Occasion

MELVILLE, NY (January 28, 2013) – Today, Nikon Inc. introduced three new COOLPIX digital cameras with high-power zoom lenses, enabling consumers to capture beautiful images and videos at a wide range of distances. The COOLPIX P520 sports a 42x zoom lens and the versatility needed for advanced performance, while the 22x zoom COOLPIX S9500 combines impressive range with an ultra-slim, pocketable package. Both feature Wi-Fi® connectivity1 that allows users to send images and videos from their camera directly to a compatible smart device through the Wireless Mobile Adapter Utility application1, ideal for sharing content with others as well as for posting to social networking sites. The compact COOLPIX L820 offers a 30x zoom and an ergonomic design, making it simple and fun to comfortably capture images and videos at various distances. Great for anyone from the weekend jetsetter to the everyday memory maker, the zoom lenses and user-friendly features of the newest COOLPIX cameras make them ideal to have on-hand for any occasion.

“Nikon’s new long zoom COOLPIX cameras provide consumers with the chance to capture a diverse range of subjects and scenes, whether near the subject or at a distance,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Designed for the frequent traveler, the instant sharer, and the family memory keeper, these new COOLPIX cameras offer trusted Nikon technology, high image quality, Full HD video and a variety of other features that meet photographers’ needs.”

The Nikon COOLPIX P520: The Advanced Performance Ultra Zoom Camera

For those looking to capture a beautiful and sharp image up close or at a distance, the new COOLPIX P520 boasts a 42x optical zoom-NIKKOR glass lens with an impressive zoom range from a wide 24mm to a whopping 1000mm (35mm equivalent), for users that require the very best in performance and versatility. Lens-shift Vibration Reduction (VR) alongside the new Active Mode assist in capturing blur-free images and video, while full manual controls give users the power to realize their creative potential when shooting. The P520 also features an 18.1-megapixel backside-illuminated (BSI) CMOS sensor and high ISO sensitivity to ensure quality images even in low-light conditions.

Additionally, the COOLPIX P520 allows users to not only shoot images from a distance, but also at unique angles thanks to a versatile 3.2-inch Vari-Angle LCD monitor. Additionally, Full HD (1080p) video recording with stereo sound is possible with the simple touch of the dedicated movie record button. This ultra-zoom camera comes with built-in GPS capabilities as well, allowing photographers to log their journey with an easy-to-use display.

To share images and videos instantly with family and friends, the P520 is compatible with the WU-1a Wireless Mobile Adapter2. This optional accessory paired along with the downloadable Wireless Mobile Adapter Utility application1 allows users to transfer their images and videos to compatible smart devices and tablets for easy sharing and viewing with others.

The Nikon COOLPIX L820: A Comfortable Long Zoom Camera Fit to Preserve Precious Family Memories

Designed to capture stunning images at various distances, the compact COOLPIX L820 sports a high-power 30x zoom, a 16-megapixel CMOS sensor, and Vibration Reduction (VR) technology to help keep shots steady. With its super wide-angle lens, covering from wide-angle 22.5mm to super-telephoto 675mm, users have the versatility to capture crisp, vivid images, whether up-close or at a distance. The camera’s 3-inch monitor, ergonomic design, along with the convenience of AA-size batteries and a dedicated video button make it easy and fun for users to shoot comfortably. Thanks to a simple and intuitive interface, users can easily access a wide range of features, including Easy Auto Mode and Smart Portrait System, which enable them to enhance their photos with options like Red Eye Fix and Face-Priority AF. Other special effects include Glamour Retouch, Filter Effects and Skin Softening for optimal portrait enhancements.

The Nikon COOLPIX S9500: New Ultra-Slim Zoom Offering Shares World Travels With Ease

The slim COOLPIX S9500 sports a 22x optical zoom (25-550mm) and is the perfect companion for anyone that wants to capture and share high-quality images and HD videos with a sleek and stylish package. Small enough to keep close in a shirt pocket or purse, the S9500 features an 18.1-megapixel BSI CMOS sensor, ideal for capturing low-light images with clarity and sharpness. It also sports a legendary NIKKOR lens with Vibration Reduction (VR) to minimize the effects of blur and camera shake. For those who want to capture their journey through video, this camera also offers Full HD (1080p) movie recording with stereo sound. Additionally, a bright 3-inch OLED monitor assists users to clearly compose or view their recorded movies or captured images, even when in bright conditions. The COOLPIX S9500 also offers various shooting effects to enhance memories, including an upgraded Glamour Retouch function, Skin Softening and Quick Effects.

To enhance the user’s sharing capabilities when away from family and friends, the S9500 offers a built-in GPS function to provide the user the ability to log their travels and share where they have been. In addition, the camera offers built-in Wi-Fi®1 connectivity so images and videos can be shared while on the go by transferring them to a compatible smart device equipped with the Wireless Mobile Adapter Utility application1. It also enables users to remotely take photos with the camera from a compatible smartphone or tablet.

The COOLPIX S6500: Compact Camera that Packs a Powerful 12x Zoom

Announced earlier this month, the COOLPIX S6500 is designed for those looking for an easy-to-carry camera that takes and shares great photos, easily. The camera features a 12x optical zoom lens, a 16-megapixel BSI CMOS sensor and a variety of user-friendly features, including five new Glamour Retouch effects, all packed into a slim, stylish camera body. In addition to an extensive feature set, the S6500 offers built-in Wi-Fi® connectivity1 that allows users to transfer images and HD movies from their camera directly to a compatible smart device.

Price and Availability:

The COOLPIX P520 will be available for a suggested retail price of $449.95* in Black, Red, and Dark Grey in February 2013. The COOLPIX L820 will be available for a suggested retail price of $279.95* in Black and Red, while the COOLPIX S9500 will be available for a suggested retail price of $349.95* in Black, Silver, and Red. Both will be available in February 2013. Additionally, the previously announced COOLPIX S6500 will be available in early February for a suggested retail price of $219.95* in Silver, Black, Red and Orange.

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

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1WI-FI SPECIFICATIONS AND COMPATABILITY

Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The COOLPIX P520’s Wi-Fi® capability using the WU-1a Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system.

The Wireless Mobile Adapter Utility application must be installed on the device before it can be used with these cameras. Compatibility information can be found, and the application can be downloaded, at:


Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

All Nikon trademarks are trademarks of Nikon Corporation.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

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FOR IMMEDIATE RELEASE

THE NEW FAMILY-FRIENDLY NIKON COOLPIX S31 AND THE ACTION-ORIENTED COOLPIX AW110 ARE READY TO TAKE ON LIFE’S ADVENTURES

MELVILLE, N.Y. (January 28, 2013) – Today, Nikon Inc. introduced both the COOLPIX AW110 and COOLPIX S31, two innovative yet durable compact cameras for those who want to preserve every fun and action-packed moment as well as share them with friends and family. Waterproof, shockproof and freezeproof1, the rugged AW110 is built to handle the elements, whether hiking up a mountain, hitting the slopes or riding the surf. Nikon’s newest tough camera also offers built-in Wi-Fi® connectivity2 for sharing, Full HD 1080p video capabilities and a slew of advanced features that adventurers covet, including GPS and underwater shooting modes. The COOLPIX S313 provides the reliability that allows every member of the family to preserve their own special memories. Complete with fun shooting modes and a simple yet intuitive user interface, the resilient S31 is a family camera that can be confidently carried to the pool or around the jungle gym.

“The COOLPIX AW110 and COOLPIX S31 are exciting new additions to the COOLPIX camera lineup; both are uniquely designed to complement the needs of different consumers. The COOLPIX AW110 is designed to cater to outdoor enthusiasts who need a camera that can keep up with their active lifestyle, while the COOLPIX S31’s easy-to-use interface is great for family members young and old who seek to capture lasting memories,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Whether conquering your desire for exploration while snorkeling or simply capturing a family day at the park, Nikon’s newest cameras offer the performance, features and image quality users have come to expect from the COOLPIX line.”

The Nikon COOLPIX AW110: Durable Performance for the Outdoor Adventurer

The COOLPIX AW110 is the ultimate point-and-shoot camera for the outdoor enthusiast that demands exceptional image quality and sharp, clear HD video from a compact body. Ready for the toughest conditions, this rugged camera sports a fun and innovative feature set designed to capture, preserve and share every moment of a user’s active lifestyle. Waterproof (up to 59 feet), shockproof (up to 6.7 feet) and freezeproof (down to 14° F), the AW110 is a versatile and feature-rich companion, above and below sea level. GPS technology is also enabled, allowing a traveler to track his or her adventure from beginning to end, down to the exact longitude and latitude where an image or video is captured. The COOLPIX AW110 also features built-in Wi-Fi® connectivity2, allowing the image data transfer of any outdoor adventure to compatible smart devices for upload to social networking services or sharing with friends and family through the Wireless Mobile Adapter Utility2 application. Wireless remote camera control is also possible using a compatible smartphone or tablet when using the application.

Beneath its rugged exterior, the AW110 features a 16-megapixel backside illuminated (BSI) CMOS sensor that helps create sharp, beautiful images and HD video even in challenging lighting conditions. The camera also has a NIKKOR 5x optical zoom lens with lens-shift Vibration Reduction (VR) that allows the photographer to get close up to a subject from a distance, as well as the ability to record Full HD (1080p) movies with stereo sound. The COOLPIX AW110 features a 3-inch, OLED display for easy menu access and precise image preview, alongside an intuitive graphic user interface (GUI) that makes it easy to navigate several fun and intelligent shooting modes, including Easy Auto Mode and the Smart Portrait System, while Special Effects can be easily applied to still images and HD video.

The Nikon COOLPIX S31: Every Family Member Can Capture Beautiful Images, Worry Free

Ready for every precious family moment, the 10.1-megapixel COOLPIX S31 allows every family member young and old to capture beautiful photos with ease, whether on vacation or at the pool. Housed in a compact, durable body that is waterproof (up to 16.5 feet), shockproof (up to 3.6 feet) and dustproof1, this point-and-shoot takes the worry out of photography regardless of the setting or situation. Clear and precise images or HD video are made possible with the help of a 3x optical zoom (29-87mm equivalent) NIKKOR lens, and a dedicated video record button creates an effortless transition from stills to video.

A 2.7-inch LCD display supports an enhanced easy and intuitive graphic user interface (GUI) that allows for simple navigation and several shooting and playback modes designed to make photography simple and fun when using the S31. The camera allows the user to instantly show off his or her favorite family moments using unique playback options including in-camera slide shows and photo albums. Image editing and playback filter effects can also be applied to both stills and video, offering the opportunity to add a personal touch to every family memory. The COOLPIX S31 features functions that make shooting simpler than ever before.

Pricing and Availability:

The COOLPIX AW110 will be available in Orange, Black, Camouflage and Blue in February 2013 for a suggested retail price of $349.95*. The COOLPIX S31 will be available in White, Blue, Pink, Brown and Yellow, also in February 2013, for a suggested retail price of $119.95*.

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

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1www.nikonusa.com/AW110info

2WI-FI SPECIFICATIONS AND COMPATIBILITY

Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Wireless Mobile Adapter Utility application must be installed on the device before it can be used with these cameras. Compatibility information can be found, and the application can be downloaded, at:


Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

All Nikon trademarks are trademarks of Nikon Corporation.

3www. nikonusa.com/S31info

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

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FOR IMMEDIATE RELEASE

THE LATEST ADDITIONS TO THE NIKON COOLPIX LINE OFFER AN EASY AND FUN SHOOTING EXPERIENCE FOR CONSUMERS SEEKING A VALUE

The New COOLPIX S5200 and COOLPIX L28 Capture Gorgeous Stills and HD Video with Ease

MELVILLE, N.Y. (January 28, 2013) – Today, Nikon Inc. introduced two budget friendly additions to its COOLPIX line that offer a compact, intuitive design for value-seeking consumers who want to capture high quality stills and HD video. With an emphasis on simplicity, alongside helpful in-camera editing and shooting controls, the new COOLPIX S5200 and COOLPIX L28 are ideal for capturing life’s everyday moments, anytime, anywhere.

“Nikon’s newest COOLPIX cameras combine Nikon’s renowned image quality and superior technology in conveniently slim bodies for those who love to share their memories,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience. “These new COOLPIX cameras are affordable, yet offer classic user-friendly features like Best Smile Selector and Easy Auto Mode, ideal for customers looking to capture high-quality images with ease.”

The Nikon COOLPIX S5200: The Camera for Staying Connected

The COOLPIX S5200 is a versatile camera with a 16.0-megapixel backside-illuminated (BSI) CMOS sensor that captures high-quality images and video, even in low-light conditions. Featuring a wide-angle 6x (26mm to 156mm) optical zoom-NIKKOR glass lens, the compact and slim S5200 ensures crisp, detailed images in a pocketable body. Images and videos can be uploaded and shared instantly using the camera’s built-in Wi-Fi® capabilities1, allowing users to share images and videos with compatible smart devices via the Wireless Mobile Adapter Utility application1.

While sharing photos is fun, the COOLPIX S5200 makes creating flattering photos easy. Users have access to simple editing and shooting features including Best Smile Selector, a tool that automatically helps select the shot that best compliments the subject. In addition, an upgraded version of Glamour Retouch lets the user brighten faces using a variety of retouch effects. All shooting features, including Quick Effects and Target Finding AF, are accessible using the camera’s simple yet intuitive 3-inch TFT LCD monitor.


The Nikon COOLPIX L28: A Compact Camera for Everyday Life

The 20.1-megapixel COOLPIX L28 features easy-to-use shooting functions and streamlined operation that allow users to capture unique and expressive photos and videos effortlessly. Equipped with a 5x optical zoom (26mm to 130mm) and simple shooting functions such as Easy Auto Mode, this new COOLPIX camera allows the user to capture pristine still images and HD video at the touch of a button. The COOLPIX L28’s Smart Portrait Mode has six functions including Face-priority AF, Skin Softening, Smile Timer, Blink Proof and In-Camera Red-Eye Fix that allow users to take their creativity to new heights. For comfortable operation, the L28 also sports a 3-inch TFT LCD screen and an easy-to-hold grip and button layout that fits in a user’s hand comfortably. The COOLPIX L28 uses widely available AA-size alkaline batteries, so users can conveniently keep their cameras powered.

Pricing and Availability:

The COOLPIX S5200 will be available in February 2013 for a suggested retail price of $179.95* in Plum, Red, Blue and Black. The COOLPIX L28 will be available in February 2013 for a suggested retail price of $119.95* in Red, Black and Silver.

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

###

1WI-FI SPECIFICATIONS AND COMPATIBILITY

Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Wireless Mobile Adapter Utility application must be installed on the device before it can be used with these cameras. Compatibility information can be found, and the application can be downloaded, at:


Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

All Nikon trademarks are trademarks of Nikon Corporation.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

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FOR IMMEDIATE RELEASE

EXACTING PRECISION FROM NEAR OR AFAR: NIKON’S NEWEST NIKKOR LENSES OFFER OPTICAL BRILLIANCE AND VERSATILITY FOR FX-FORMAT SHOOTERS

Nikon Continues to Expand Upon the NIKKOR Lens Lineup with the New AF-S NIKKOR 800mm f/5.6E FL ED VR Super-Telephoto Lens and AF-S NIKKOR 18–35mm f/3.5-4.5G ED Wide-Angle Lens

MELVILLE, N.Y. (January 28, 2013) – Today, Nikon Inc. introduced the AF-S NIKKOR 800mm f/5.6E FL ED VR super-telephoto lens and AF-S NIKKOR 18–35mm f/3.5-4.5G ED ultra-wide-angle zoom lens, designed to assist FX-format photographers in capturing their subjects with clarity and precision. Specifically engineered for sports, wildlife and photojournalists, the 800mm f/5.6 offers the longest focal length of any NIKKOR autofocus (AF) lens, affording photographers the opportunity to get closer to their subject with extreme telephoto capability. Additionally, the compact and lightweight 18-35mm f/3.5-4.5 is an ultra-wide-angle lens option with a 1.9x zoom range is an ideal focal length for landscape photography and other wide-angle applications.

“The addition of the AF-S NIKKOR 800mm f/5.6E FL ED VR super-telephoto lens and AF-SNIKKOR 18–35mm f/3.5-4.5G ED wide-angle zoom lens to the FX-format NIKKOR lens lineup reaffirms Nikon’s commitment to the optical excellence and versatility that professional and enthusiast photographers have come to expect from Nikon,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Whether shooting on the sidelines under stadium lights or composing a landscape in the early morning sun, the newest additions to the NIKKOR line of lenses provide the ability to shoot stunning still images or HD video with amazing sharpness and clarity.”

The Elusive and Iconic Image is Never Out of Reach

The new AF-S NIKKOR 800mm f/5.6E FL ED VR super-telephoto lens provides professional photographers the opportunity to get close to a subject with the longest fixed focal length lens in the NIKKOR family. Designed for the needs of sports, wildlife and news photographers, the 800mm features a maximum aperture of f/5.6 and gives FX-format photographers the chance to capture intense detail and textures that fill the frame from a distance. Included with the new lens is the matched AF-S Teleconverter TC800-1.25E ED which has been developed exclusively for the 800mm f/5.6 lens. This is the first Nikon teleconverter to employ an ED glass element, and extends the maximum focal length 1.25x to 1000mm (1500mm when used with a DX-format camera) and maximum aperture to f/7.1 while maintaining full AF performance on D4, D800 series and D600 FX-format D-SLR cameras.

Originally trialed and tested under the demanding conditions of the 2012 summer games, the AF-SNIKKOR 800mm f/5.6E FL ED VR maintains the handling, optical performance, vivid color reproduction and exceptional clarity that professional photographers rely on. This is the first Nikon lens constructed with two fluorite glass elements, combined with two ED glass elements and a Nano Crystal Coat, to help ensure outstanding performance with minimal chromatic aberration and flaring, all within a durable lens body. The addition of fluorite elements allows for consistently excellent optical characteristics while keeping the lens balanced and lightweight. The lens is comprised of 20 elements in 13 groups, and is one of few Nikon lenses to utilize an electromagnetic diaphragm mechanism that enables seamless mechanical control and enhanced stability in auto exposure control during continuous shooting. Vibration Reduction (VR) image stabilization is also implemented, with the equivalent of approximately four stops faster1 shutter speed correction.

An Ultra Wide-Angle Wonder for FX-Format Photographers

Nikon’s newest ultra-wide-angle NIKKOR offering, the AF-S NIKKOR 18–35mm f/3.5-4.5G ED, features a useful wide-angle focal length of 18-35mm (1.9x zoom equivalent). This FX-format lens is ideal for large group shots, architecture and photographing or shooting HD video in tight interiors. Performance is optimized for ultra-high-pixel-count D-SLR cameras including the Nikon D800 series and D600, while providing close focus up to .92 feet (approx. 11 inches). The 18-35mm f/3.5-4.5 presents a new, lightweight wide-angle option for FX-format D-SLR shooters.

The AF-S NIKKOR 18–35mm f/3.5-4.5G ED packs NIKKOR quality and performance within an extremely compact and lightweight 0.85 lb. (385g) body, making it easy to carry while on location or on-the-go. Constructed with 12 elements in 8 groups, Nikon’s newest wide-angle lens features a seven-blade diaphragm that allows for beautiful and precise image blur, ED glass to help ensure outstanding performance with minimal chromatic aberration while Nikon’s Super Integrated Coating (SIC) reduces ghosting even in backlit situations. Two focus modes are available including M/A (AF with manual override) and M (Manual) in addition to a Silent Wave Motor (SWM) that enables quiet AF operation.

Price and Availability

The AF-S NIKKOR 800mm f/5.6E FL ED VR, supplied with the AF-S Teleconverter TC800-1.25E ED, will be available in April 2013 for the suggested retail price (SRP) of $17,899.95*. The AF-SNIKKOR 18–35mm f/3.5-4.5G ED will be available in March 2013 for the SRP of $749.95*. For more information on these and other NIKKOR lenses as well as other Nikon products, please visitwww.nikonusa.com.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the new super telephoto 800mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.


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*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

1CIPA Standards

NikonBSgrad_cmyk_BK [Converted] copy

FOR IMMEDIATE RELEASE

NIKKOR CELEBRATES 80 YEARS OF OPTICAL EXCELLENCE IN 2013

MELVILLE, N.Y. (January 28, 2013) – This year, Nikon Corporation is proud to celebrate the 80thanniversary of the launch of its NIKKOR brand of photographic lenses. In commemoration of this milestone, Nikon aims to strengthen and increase awareness of the historic NIKKOR brand through various promotions in 2013, reaffirming NIKKOR’s 80-year commitment as a leader and innovator in optical technologies.

The NIKKOR brand was created in 1932 with Nikon’s (then Nippon Kogaku K.K.) registration of the NIKKOR trademark, followed by the first shipment of Aero-Nikkor aerial photographic lenses in 1933. In 1959, Nikon (then Nippon Kogaku K.K.) released its first SLR camera, the Nikon F, and its first lens for SLR cameras, the NIKKOR-S Auto 5cm f/2. The Nikon F-mount, adopted for the Nikon F, continues to be the mount used for the latest Nikon D-SLR cameras. Since then, Nikon has continued to develop cutting edge lenses for film and digital cameras that feature the latest in optical technologies, consistently reaffirming NIKKOR’s reputation for high-performance lenses.

The release of the Nikon 1 series of advanced cameras with interchangeable lenses and the 1 mount has allowed Nikon to steadily develop and release new dedicated 1 mount lenses, crafted using the advanced and reliable technologies users have come to expect from NIKKOR lenses. As a result, total production of NIKKOR lenses for cameras with interchangeable lenses reached 75 million in November 2012.

NIKKOR lens technology is also integrated into Nikon’s COOLPIX series of compact digital cameras. From entry-level users to professional photographers, NIKKOR lenses help a broad range of users capture moments with clarity and precision. Nikon’s NIKKOR lineup currently boasts more than 80 types of lenses including zoom lenses, ultra wide-angle, super telephoto, specialty fisheye, Micro and PC-E lenses for SLR cameras, as well as 1 NIKKOR lenses for the Nikon 1 System. Nikon will continue to actively develop and release high-performance, high-quality NIKKOR products that meet and exceed user expectations.

The NIKKOR Legacy
The brand name for Nikon lenses, NIKKOR has become synonymous with high-performance, high-quality SLR lenses. The NIKKOR name comes from adding “R”—a common practice in the naming of photographic lenses at the time the name was established—to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K. In 1933, the large-format lens for aerial photography was released with the name Aero-Nikkor.

NIKKOR lenses incorporate optical technologies that are always ahead of the times. The OP Fisheye-Nikkor 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world's first lens to incorporate aspherical lens elements. The Ultra Micro-Nikkor 105mm f/2.8 released in 1962 served as the template for projection lenses employed in Nikon IC steppers and scanners that currently boast the world’s highest level of resolution. What’s more, NIKKOR lenses for the latest SLR cameras utilize a number of cutting-edge technologies that originated with the development of IC steppers and scanners, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a wide range of wavelengths.

From initial design and development, production and quality is controlled in accordance with Nikon’s strict standards. The superior quality of NIKKOR lenses that fully satisfies users is ensured with the highest quality designs and manufacturing, as well as very strict final inspection.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the new super telephoto 800mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

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ImagingInsider.com

Posted by at January 29, 2013
Filed in category: Imaging Insider, Newsstream, Press Releases,
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