FUJIFILM LAUNCHES THE X-A1, AN ENTRY-LEVEL CSC FEATURING A 16.3 MP APS-C CMOS SENSOR AND POWERFUL EXR PROCESSOR II

New X-A1 offers entry into the premium X-Series while delivering outstanding image quality, modern design, sharp 3” tilting LCD screen and wireless image transfer

Valhalla, N.Y., September 17, 2013 – FUJIFILM North America Corporation today announcedthe new FUJIFILM X-A1 compact system camera (CSC), the fourth interchangeable lens system camera introduced within the award-winning FUJIFILM X-Series. The ultra-light

X-A1 gives consumers an affordable entry point into the X-Series line of digital cameras and delivers outstanding image quality using its large 16.3 Megapixel APS-C CMOS sensor, easy operation and wireless image transfer for quick photo sharing.

The FUJIFILM X-A1 kit will ship with the FUJINON XC16-50mm (24-76mm)*1 F3.5-5.6 OIS zoom lens. The XC16-50mm is a versatile lens that is ideal for a wide range of photographic subjects, including clear low-light scenes, beautiful portraits and vivid landscapes. The lens consists of 12 all glass elements in 10 groups including 3 aspherical elements and 1 ED element. The lens features seven round-edged aperture blades, which offer 17 stops in 1/3 EVincrements for precise aperture control.

“The lightweight X-A1 and versatile XC16-50mm lens combination gives consumers extraordinary value and the opportunity to experience the outstanding image quality that the X-Series is known for,” said Manny Almeida, senior vice president and general manager, FUJIFILM North America Corporation. “Together with a high definition tilting screen and wirelessimage transfer, consumers of all skill levels can capture truly memorable images that can alsobe shared on Facebook and Twitter quickly and easily.”

Large 16.3 Megapixel APS-C sensor and EXR Processor II

The FUJIFILM X-A1 uses an APS-C sensor and powerful EXR Processor II that captures rich tones, breath-taking dynamic range and stunning low-light images using its extended ISO range of up to 25600. With the X-A1, users can set the sensor sensitivity from ISO200 to as high as ISO6400 in 1/3 step increments, to obtain remarkably clear images even when shooting indoors and at night.

Together with the EXR Processor II, the X-A1 also gives customers fantastic speed with a start-up time of 0.5 seconds*2, a shutter time lag of 0.05 seconds and a maximum burst speed of 5.6 frames per second (max. 30 frames*3).

Compact performance and advanced features

The X-A1 CSC combines advanced features in a go-anywhere design. The X-A1 weighs just11.6oz*4 and is about a third of the size of a traditional DSLR body. With a slim profile of 1.3” at its trimmest point, the X-A1 is easily carried anywhere.

The X-A1 also features a 3” tilting high resolution LCD screen with 920,000 dots for easy imageviewing and framing at various angles. The 3” LCD monitor tilts at variable vertical angles, facilitating both low-angle and high-angle shots whether on or off a tripod.

The X-A1 uses a built-in high precision flash, with the guide number 7*5, and Super IntelligentFlash technology that uses scene recognition and automatically controls flash strength to reduce highlight clipping.

Easy Image Transfer with WiFi® button

The X-A1 includes a WiFi button that lets users transfer high quality photos and movies*6 to social media sites for easy sharing from the camera to smartphones, tablets and computers.

To connect the X-A1 to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the X-A1. The app also lets users download movies, expanding the range of options available for enjoying pictures taken with the camera.

Intuitive design and easy operation

The X-A1 has its key operation buttons and dials positioned on the right side of the camera’s rear panel for easy use and quick picture taking. The Mode Dial for selecting the optimum setting for each scene gives access to the Advanced SR Auto function, which automatically recognizes each scene and selects the best settings for sharp and clear images.

The Advanced Filter function and Film Simulation modes give users a range of creative filtersand film effects to apply and achieve unique and artistic looks.

FUJINON XC50-230mm (76-350mm) F4.5-6.7 OIS

The all new FUJINON XC50-230mm (76-350mm) F4.5-6.7 OIS lens adds even more versatility to the X-Series line of compact system cameras by offering an expanded zoom range that delivers consistently outstanding optical performance throughout. The XC50-230mm usesoptical image stabilization to ensure superb performance and effectively reduces blur when shooting at longer focal lengths and in low light.

FUJIFILM X-A1 key features list:

•16.3 Megapixel APS-C CMOS sensor

•EXR Processor II

oStart-up time of 0.5

oShutter lag time of 0.05

FUJINON XC16-50mm (24-76mm) F3.5-5.6 OIS

•24-76mm equivalent F3.5-5.6 lens

•Fully compatible with FUJIFILM X-Mount

•12 all glass elements in 10 groups including 3 aspherical elements and 1 ED element

•Seven round-edged aperture blades, which offer 17 stops in 1/3 EV steps

FUJINON XC50-230mm (76-350mm) F4.5-6.7 OIS

•76-350mm equivalent F4.5-6.7 lens

•Fully compatible with FUJIFILM X-Mount

•13 all glass elements in 10 groups including 1 aspherical lens and 1 ED element

•Optical image stabilization that minimizes blur at longer focal lengths and in low light

The FUJIFILM X-A1 and XC16-50mm (24-76mm) F3.5-5.6 OIS lens (kit) will be available in September 2013 for $599.95 in black and indigo blue.

The FUJINON XC50-230mm (76-350mm) F4.5-6.7 OIS lens will be available in November 2013 for $399.95.

The FUJIFILM X-A1 uses the same FUJIFILM X-Mount as the X-Pro1, X-E1 and X-M1, and all FUJIFILM XF and XC lenses will work with all X-Series interchangeable lens cameras.

The current Fujifilm lens family includes the following FUJINON XF and XC lenses:

•XF 14mm F2.8

•XF 18mm F2.0

•XF 23mm F1.4

•XF 27mm F2.8

*1 35mm format equivalent

*2 Quick Start mode

*3 Maximum number of frames can be shot in JPEG setting, using a “Class 10” or higher SD card

*4 Including the battery and memory card, excluding the lens

*5 ISO200・m; When shooting at ISO200, the light reaches a subject up to (7/F number) meters away

*6 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

 

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