TIFFEN MAKES ITS AWARD-WINNING PHOTO APPS AVAILABLE FOR iOS 7

Tiffen Photo fx v5.03 and Tiffen Photo fx Ultra v5.02 provide iOS 7 users with enhanced creative tools to edit and share images with the world

Hauppauge, NY – October 9, 2013 – The Tiffen Company, a leading manufacturer of award-winning accessories for the still imaging, video, motion picture and broadcast markets, is pleased to announce newly available updates to its award-winning apps for the iPhone®, iPad® and iPod® touch. Tiffen Photo fx version 5.03 (more info) and Tiffen Photo fx Ultra version 5.02 (more info) are now compatible with and fully optimized for Apple iOS 7. The new iOS 7 boasts more vibrant graphics and icons as well as intuitive image capabilities such as photo grouping. Taking full advantage of the iOS 7 advancements, Tiffen Photo fx and Tiffen Photo fx Ultra let users add stunning photographic effects and color treatments and share Photo fx’d images on Facebook, Instagram, Twitter, the Sincerely Ship & Print service as well as via Email, Print, Copy, and Open In.

What’s New – Tiffen Photo fx and Tiffen Photo fx Ultra

• iOS 7 compatibility, improved with an HTML help page
• Optimized performance on iOS 7
• Improved “Help” menu functions, including new icon images

Tiffen Photo fx Ultra recently won the “Best Mobile Photo App of 2013” award from the prestigious Technical Image Press Association (TIPA). This award is given to products on the basis of “innovation, the use of leading-edge technology, design and ergonomics, ease-of-use, as well as price/performance ratio.” It is a highly coveted award, as eligibility is based purely on a product’s value in the marketplace rather than on a submission basis.

One of the first image editing apps to hit the market in 2009, the Photo fx family of apps is the definitive set of digital filters for Apple mobile devices and tablets. Each app offers simulations of many popular award-winning Tiffen glass filters, specialized lenses, optical lab processes, film grain, exacting color correction, natural light, and photographic effects, plus a clever paint system with a variety of brushes for those using the Photo fx Ultra app.

Tiffen Photo fx and Photo fx Ultra Pricing and Availability
The award-winning Tiffen Photo fx v5.03 and Tiffen Photo fx Ultra v5.02 apps are available today for $2.99 and $4.99 USD respectively through the Apple App Store and priced in local currency outside the United States.

About Tiffen
Tiffen has been a leading manufacturer of photographic filters, lens accessories, software, and camera accessories for the consumer/professional imaging and the motion picture and broadcast television industries for 75 years. The company has a rich history of innovative product design, superior optical consistency, and unparalleled quality. Tiffen has been recognized for its product and engineering excellence, earning a Technical Achievement Award and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, as well as multiple Emmy® Awards. Today, the company offers a wide range of products, which include: Tiffen® filters, Steadicam® camera stabilizing systems, Lowel® light, Listec® teleprompters, Tiffen Dfx® digital imaging software, Domke® bags, Davis & Sanford® tripods, Zing® camera covers, Stroboframe® flash brackets, Saunders® professional trimmers, and Kodak Wratten® filters. Tiffen continues to enhance its reputation as a leading imaging accessory manufacturer through aggressive growth in the image-making accessory industry.

For more information on Tiffen, please visit http://www.tiffen.com.

Tiffen is a registered trademark of The Tiffen Company. All other trademarks and products mentioned herein belong to their respective owners.

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