Sony Makes Several New Photo Product Announcements Including Full Frame Mirrorless
Sony Unveils World’s First Full-Frame Mirrorless Cameras1
New Sony α7 Series Are World’s Smallest, Lightest Full-Frame Interchangeable Lens Cameras2
SAN DIEGO, Oct. 15, 2013 – Sony’s new α7 and α7R digital cameras are the world’s smallest full-frame interchangeable lens models2. Highly anticipated by professional photographers and imaging enthusiasts alike, the two new cameras offer an unmatched combination of creativity, customizability and portability.
The α7R model features a 36.4 effective megapixel 35mm Exmor® CMOS sensor – the highest resolution sensor in the history of Sony’s α line – with no optical low pass filter for added resolving power and increased image detail. The α7 model boasts an impressive 24.3 effective megapixel 35mm Exmor® CMOS sensor and an innovative fast Hybrid AF system.
Each camera is equipped with advanced imaging features including a powerful new BIONZ® X processor; fast AF capabilities; a clear, bright XGA OLED Tru-finder, full HD 60p video recording, Wi-Fi® and NFC connection, dust-and moisture- resistance and more.
“With these new α7 camera systems, Sony has completely redefined the look and feel of a professional-grade digital camera,” said Mike Kahn, director of the interchangeable lens camera business at Sony Electronics. “The α7 and α7R cameras are significantly smaller, lighter and more portable than any other full-frame interchange lens camera yet deliver image quality, power and performance that professionals and enthusiasts crave.”
Both cameras feature full customization and control to meet the needs of the most demanding photographers. There are 9 different customizable buttons and 46 assignable functions that can be adjusted based on shooting preferences, including fully customizable front and back dials, a rear control wheel and an exposure compensation dial. Users can preview all changes to photographic settings in real-time on the high-contrast, 2.4 million dot XGA OLED Tru-Finder or the high-resolution tiltable 3” LCD screen.
The new cameras share a powerful new BIONZ X processor that accurately reproduces details in textures in real-time via extra high-speed processing capabilities, and allows for exceptional low noise performance in all types of lighting conditions. Additionally, the powerful processor combined with the advanced, high resolution sensors allow both cameras to shoot pro-quality Full HD video (AVCHD progressive, 1920x1080p @ 60p) with richly detailed colors and ultra-low noise.
Clear Image Zoom has been enhanced for video recording as well, allowing for powerful close-up shots without sacrificing pixel count. Other pro-style movie features include an audio recording level control and display plus a “live” HDMI® output for passing through video to an external monitor or recording device.
The new cameras both have on-board Wi-Fi and NFC capabilities for instant image sharing and transfer to compatible smartphones and tablets. The α7R and α7 models can access Sony’s platform of PlayMemories™ Camera Apps, allowing users to add new effects, filters, utilities and more. This platform includes new ‘Multiple Exposure’ app, which automatically combines sequential exposures into one creative shot, and ‘Smart Remote Control’4, which allows for direct control of exposure and shutter speed from a connected smartphone and is particularly useful for self-portraits or group shots5. Find out more atwww.playmemoriescameraapps.com.
The new α7 and α7R cameras each have a tough, magnesium alloy build and are dust and moisture resistant for standing up to some of the toughest weather conditions.
α7R Camera
Designed for professional photographers and highly advanced enthusiasts, the new α7R model is the world’s smallest and lightest full-frame interchangeable lens camera2.
It has an impressive 36.4 effective megapixel full frame sensor and no optical low pass filter, ensuring that the extraordinary resolving power is fully realized and resulting in an unprecedented level of detail and clarity in images.
The camera features a new Fast Intelligent AF technology that delivers blazingly quick, accurate autofocus. Additionally, there are a total of three selectable sizes for the Flexible Spot AF frame, minimizing the risk of accidentally focusing on the wrong target.
α7 Camera
Offering an exciting entry into the world of full-frame photography, the α7 camera features an advanced 24.3 effective megapixel full-frame Exmor CMOS sensor paired with the powerful new BIONZ X processor.
The exciting new camera has an innovative Fast Hybrid AF system that combines phase- and contrast-detect AF methods to ensure speedy, accurate autofocus. It can also shoot at up to 5 fps continuously with non-stop AF tracking, allowing it to keep pace with fast-moving athletes, wildlife or energetic children.
New Sony α Lenses and Accessories
There are a total of 5 new full-frame E-mount lenses designed to take full advantage of the powerful imaging capabilities of the α7R and α7 cameras, including mid-range zoom lenses from Sony and Carl Zeiss, two bright Zeiss Sonnar T*™ prime lenses and a premium-quality G Lens™ telephoto zoom. Sony’s growing E-mount interchangeable lens lineup now consists of 21 different lenses including the new full-frame models.
In addition to the new lenses, there are also two new-generation mount adaptors that give photographers the ability to utilize full-frame Sony A-mount optics on the α7 and α7R cameras. The LA-EA3 adapter simply adds compatibility for existing A-mount lenses the new cameras, while the LA-EA4 model adds the ultra-fast focusing and shooting capabilities of Sony’s innovative Translucent Mirror Technology.
There is also a new vertical grip (VG-C1EM) that offers greater comfort during vertical shooting and can accommodate two separate NP-FW50 batteries for extended battery life and shooting time. A new BC-TRW compact external battery charger that quickly charges batteries and is great for travel, and FA-CS1M off camera shoe allows the use of external flashes (HVL-43M, 20M) in off-camera wired applications. Additionally, the new LCS-ELCA premium soft leather carry case protects the α7 and α7R cameras from scuffs and marks while being carried.
Pricing and Availability
· The Sony α7R and α7 full-frame interchangeable lens cameras will be available for purchase this December.
· The α7R camera will be offered as a body-only for about $2300.
· The Sony α7 compact system camera will be offered with a 28-70mm F3.5 – F5.6 full-frame lens (model SEL2870) for about $2000. It will also be offered as a body-only for about $1700.
· The versatile new LA-EA3 and LA-EA4 mount adapters will be available in December for about $200 and $350, respectively.
· The new VG-C1EM vertical grip and LCS-ELCA premium case will also be available in December for about $300 and $ 140, respectively.
· The new camera and all compatible accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
· Please visit www.blog.sony.com for a full video preview of the new Sony α7R and α7 full-frame cameras and follow #SonyAlpha on twitter for the latest α camera news.
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1 According to survey conducted by Sony as of October 2013, for non-reflex interchangeable lens digital camera equipped with auto focus function.
2 According to Sony’s internal research as of October 2013
3 Some functions can only be assigned to certain buttons
4 ‘Direct Upload’ available at launch. ‘Multiple Exposure’, ‘Smart remote control v2.10’, ‘Picture Effect+’, ‘Photo Retouch’ and ‘Lens Compensation’ will be available for the α7 / α7R by the end of 2013
5 α7 series will become compatible with “Camera Remote API beta”(http://camera.developer.sony.com) , API (Application Program Interface) for remote operation of Sony camera with Wi-Fi-equipped smartphones and electronic tablets, after installation of the most recent Smart Remote Control that is distributed from countries providing PlayMemories Camera Apps.
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Sony® Introduces First Full-Frame E-Mount Lenses
Five Premium Full-Frame E-mount Lenses from Sony, Carl Zeiss® and G Lens; Mount Adapters for new A7 and A7R Cameras and new A-mount Zoom Lens
SAN DIEGO, Oct. 15, 2013 – Sony is announcing five new full-frame E-mount lenses and a set of innovative new mount adapters designed to complement Sony’s new A7R and A7 full-frame mirrorless cameras. The ever-growing family of E-mount interchangeable lenses now totals 22 different models from Sony, Carl Zeiss and G lenses, giving shooters an impressive selection of creative tools to enhance their photographic world.
The new lens line-up features three advanced models from Carl Zeiss including two prime lenses – – a Sonnar T* 55mm F1.8 ZA and Sonnar T* 35mm F2.8 ZA model – as well as a Vario Tessar T* 24-70mm F4 ZA OSS mid-range zoom. Additionally, there is a Sony 28-70mm F3.5-F5.6 OSS zoom lens and two premium zoom lenses from G Lens – a 70-200mm F4 telephoto zoom for E-mount and a 70-200 F4 telephoto zoom for A-mount.
In addition to the A7 and A7R full-frame cameras, the new lenses fit any of the existing E-mount cameras including Sony’s acclaimed NEX-6 and NEX-7 models.
The new LA-EA4 mount adapter adds compatibility for Sony’s existing line of A-mount lenses as well as the focusing speed and power of Sony’s innovative Translucent Mirror Technology to the new A7 and A7R cameras.
Carl Zeiss Vario-Tessar T* 24-70mm F4 ZA OSS Zoom Lens (model SEL2470Z)
The new Carl Zeiss Vario-Tessar T* 24-70mm F4 lens combines a versatile 24-70mm focal length with a useful F4 maximum aperture at all focal lengths, making it an ideal lens for portraits, landscapes and every day shooting. The new lens also features Optical SteadyShot® for keeping shots crisp and clear at all focal lengths, even at slower shutter speeds.
The SEL2470Z is designed with five aspherical elements with one ED glass element, assuring images are highly detailed and accurate. Unique to Carl Zeiss, it also features T* coating on optical surface which cuts glare and internal reflections to boost contrast.
Carl Zeiss Sonnar T* 35mm F2.8 Lens (model SEL35F28Z)
The new Zeiss Sonnar T* F2.8 lens is a wide-angle prime lens that features a popular 35mm focal length and bright maximum F2.8 aperture. Weighing in at only 120g, its unique combination of outstanding optics and small size makes it perfect for street photography, landscapes, interiors, low-light shooting and more.
The lens is also dust- and moisture-resistant and has Carl Zeiss T* coating for reducing glare and higher contrast and detail in images.
Carl Zeiss Sonnar T* 55mm F1.8 Lens (model SEL55F18Z)
The new Zeiss Sonnar T* F1.8 lens is another high-quality Carl Zeiss prime lens that has an extra-bright F1.8 maximum aperture for pro-style background defocus effects, making it an outstanding choice for portraiture, low-light shooting and everyday photographic assignments lens. It also has a nine-bladed circular aperture, is dust and moisture resistant and Carl Zeiss T* coating.
Sony 28-70mm F3.5 – 5.6 OSS Zoom Lens (model SEL2870)
The Sony SEL2870 mid-range zoom lens provides an outstanding introduction to full-frame imaging in a light, compact package. It will be paired as the kit lens for the new full-frame A7 camera.
The versatile lens features Optical SteadyShot and an advanced optical design with three aspherical elements and one ED glass element, which minimizes aberration and also minimizes size and weight for easier portability. It is also dust- and moisture-resistant, making it an idea travel companion for Sony’s new full-frame E-mount cameras.
G Lens 70-200mm F4 OSS Telephoto Zoom Lens (model SEL70200G)
The new premium 70-200mm G Lens covers a generous zoom range of 70-200mm and is an ideal choice for travel photography and long-range shooting.
The innovative optical design of the new zoom reflects its G Lens pedigree. Two ED glass elements are combined with three aspherical elements for high resolution and contrast throughout the entire zoom range, minimizing distortion and color aberration.
Like the new Carl Zeiss prime lenses, the 70-200mm G model has a circular aperture that enables smooth, professional quality background defocus, and maintains a constant F4 maximum aperture for plenty of brightness at all zoom settings. It also features Optical SteadyShot to cut the effects of camera shake while shooting.
G Lens 70-200mm F2.8 G SSM II Telephoto Zoom Lens (model SAL70200GM2)
The newest addition to Sony’s A-mount family, this evolved ‘Mark 2’ version of the coveted 70-200mm F2.8 G Lens is an ideal choice for portraiture, sports and wildlife and more.
This premier-quality telephoto zoom offers an extremely bright F2.8 maximum aperture for excellent light-gathering at all focal lengths. Now approx. 4x faster than the preceding model, super-quiet autofocus now offers improved AF tracking of moving subjects compared with its predecessor. Optical performance is further enhanced with addition of Sony’s proprietary Nano AR Coating that suppresses internal reflections for outstanding clarity contrast, from bright highlights to deepest blacks.
LA-EA4 and LA-EA3 Full-Frame Compatible A-Mount Lens Adapters
The new LA-EA4 is an adapter for E-mount cameras that is compatible with Sony’s entire range of A-mount lenses – spanning APS-C as well as full-frame models.
The unique adapter is equipped with Translucent Mirror Technology, adding extremely fast, accurate phase detection autofocus to any compatible A-mount lens (SAM or SSM) attached to an E-mount camera. This allows for fast moving subjects in focus at all times.
Also available, the LA-EA3 mount adapter lets photographers and videographers enjoy all benefits of full-frame shooting with their A-mount lens collection, however does not support autofocus.
Pricing and Availability
· The new Carl Zeiss Vario-Tessar T* 24-70mm F4 zoom lens will be available in January for about $1200.
· The new Carl Zeiss Sonnar T* 35mm F2.8 prime lens will be available in December for about $800.
· The new Carl Zeiss Sonnar T* 55mm F1.8 prime lens will be available in January for about $1000.
· The new Sony 28-70mm F3.5 – 5.6 OSS zoom lens will be offered as the kit lens paired with the new Sony A7 Full-Frame E-mount camera for about $2000.
· Pricing and availability for the new G Lens 70-200mm F4 OSS Telephoto zoom is still TBD.
· The new G Lens 70-200mm F2.8 G SSM II Telephoto Zoom Lens for A-mount cameras will be available in January for about $3000.
· The versatile LA-EA4 and LA-EA3 mount adapters will be available in December for about $350 and $200 respectively.
The new lenses will all be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide. Please visit www.blog.sony.com for a full video preview of the new E-mount lenses and follow #SonyAlpha on twitter for the latest α camera news.
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Sony Adds High-Performance Zoom Camera to Acclaimed Cyber-shot®RX Line
New RX10 Model Combines Versatile 24-200mm (35mm equivalent) F2.8 Lens with Legendary RX Series Image Quality
SAN DIEGO, October 15, 2013 – Sony’s new Cyber-shot RX10 camera adds a high-zoom model to its premium line of Cyber-shot RX series cameras.
The new camera features a 1.0-type, 20.2 effective megapixel back-illuminated CMOS sensor combined with an impressive 24-200mm (35mm equivalent) F2.8 Carl Zeiss® Vario Sonnar T* zoom lens to deliver the ultimate combination of performance and versatility in a high-zoom camera, giving photographers the ability to shoot impressive high-resolution still images and crisp, clear full HD videos with ease.
This unique pairing of large, high-resolution sensor and premium zoom lens is complemented by an advanced BIONZ™ X processing engine and AF system, ensuring that all content shot with the new RX10 camera – still images and full HD videos alike – is richly detailed, crisp, and continually in focus.
“The innovative new RX10 high-zoom camera is a natural extension to our popular RX family of products, carrying on its legacy of balancing compact size and high-performance imaging in the ultimate package,” said Patrick Huang, director of the Cyber-shot camera business at Sony Electronics. “It’s an unparalleled all-around performer that will leave enthusiasts, hobbyists and even professionals reaching for their DSLRs less and less.”
Sensor and Lens
The new RX10 camera shares the same high-resolution, 1.0-type 20.2 megapixel Exmor ® R CMOS sensor used in Sony’s popular RX100 II compact camera. About 4x the size of a standard compact camera sensor, it excels in producing high quality images in all types of lighting conditions. The BIONZ X processor is about 3x faster in processing speed compared to previous BIONZ predecessors, and reinforces the impressive image quality of the sensor by applying new detail reproduction technology and area-specific noise reduction. It also utilizes diffraction-reducing technologies, which compensates for the lens diffraction at smaller apertures.
The fixed Carl Zeiss Vario Sonnar T* 24-200mm lens offers superb clarity and resolving power, with a wide F2.8 maximum aperture across the entire zoom range that delivers extra brightness and bolsters low-light capabilities. The wide aperture combined with a seven-bladed iris diaphragm allows for easy creation of professional-looking photos with smooth, defocused backgrounds.
AF System, EVF Viewfinder and LCD
The new Cyber-shot RX10 camera features an extremely speedy and responsive new contrast-detection autofocus system thanks to a new-generation Direct Drive SSM (Super Sonicwave Motor) mechanism that works with the Exmor R CMOS sensor and powerful BIONZ X processor.
Additionally, the camera has lock-on AF that accurately tracks moving subjects, even if they disappear momentarily from the frame. Users also have a choice of three selectable sizes for the spot AF frame, cutting the risk of accidental focus errors with very small subjects. It also has an upgraded ‘Eye AF’ that ensures crisp portraits focused accurately on the subject’s eyes.
The new RX10 high-zoom camera can shoot at up to 10 frames per second with continuous autofocus. This capability combined with the advanced AF and versatile 200mm, constant aperture F2.8 lens makes it an outstanding choice for shooting fast action and sports.
The camera also features a high-contrast OLED Tru-Finder™ that provides crisp edge-to-edge visibility and a wide viewing angle of about 33°, as well as a clear, bright 3.0-type White Magic™ LCD tilts up or down for easy framing for even more compositional freedom.
Impressive Full HD Video Shooting
The Cyber-shot RX10 camera has a host of advanced HD video shooting capabilities, including the ability to capture full HD video either 60p (AVCHD progressive) or a cinematic 24p frame rate, with full control over P/A/S/M exposure modes. Additionally, the camera can read and process data from every one of the large sensor’s pixels to create extremely smooth, highly-detailed Full HD videos. It also has a ‘clear’ HDMI® output which allows footage to be reviewed on an external monitor or recorded to a separate storage device.
The RX10 has an audio level meter with adjustable levels to ensure that movies sound as good as they look and there’s a microphone jack and headphone output for accurate level monitoring. Further, the RX10 model is compatible with the XLR-K1M adapter, which takes users into the world of pro-quality sound recording and allows for the addition of an external microphone via a balanced XLR terminal.
Design and Control
Aesthetically, the new Cyber-shot RX10 features a variety of fully customizable controls and settings that offer DSLR-like flexibility for advanced users. The lens itself has a manual control ring that can be used for zoom or focus control, as well as a dedicated aperture ring that can be set to ‘stepped’ (clicking) or smooth and silent (very useful for movies) when making adjustments.
The camera has six different customizable buttons plus a top-mounted LCD for instant confirmation of exposure and other key settings. The camera has a premium feel thanks to its light, rigid magnesium alloy build, and is also dust- and moisture-resistant for use in outdoor situations.
Wi-Fi and Other Convenient Features
The RX10 model has on-board Wi-Fi for easy connection with any iOS or Android™ smartphone, and features NFC (Near Field Communication) one-touch for simple connection to NFC-enabled Android devices. Consumers can share photos wirelessly on a connected mobile device, HD TV or home networked devices. Additionally, a connected phone can be used as a smart remote control to fire the camera’s shutter.
The new camera plays back high-resolution still images directly on a connected 4K television, offering four times the detail of Full HD. It also features support for TRILUMINOS™ Color, delivering an impressive variety of rich, natural colors when content shot with the camera is played back on a compatible BRAVIA™ television with TRILUMINOS Display.
There’s a range of compatible accessories for the RX10 camera including the new LCJ-RXE premium jacket case that protects the camera from dust and knocks. Additionally, the ECM-XYST1M Stereo Microphone can be attached via the camera’s Multi Interface Shoe™ for crisp dialogue and ambient sounds while shooting HD video, and the HVL-F43M flash and HVL-LEIR1 Video IR light ideal for capturing subjects and taking creative shots in low light.
Pricing and Availability
· The Sony Cyber-shot RX10 high-zoom camera will be available for purchase this November for about $1300.
· The new camera and all compatible accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
· Please visit www.blog.sony.com for a full video preview of the new Sony RX10 camera and follow #SonyCamera on twitter for the latest α camera news.
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