FUJIFILM INTRODUCES THE X-A7 MIRRORLESS CAMERA WITH LENS KIT – COMPACT SIZE, BIG FEATURES
Valhalla, N.Y., September 12, 2019 – The Electronic Imaging Division of FUJIFILM North America Corporation is pleased to announce the launch of its X-A7 mirrorless digital camera, available in a kit that includes a popular XC15-45mmF3.5-5.6 OIS PZ lens. The X-A7’s compact, lightweight form factor, outstanding image quality, and multitude of new and enhanced features position it as an ideal and timely entry into Fujifilm’s popular family of X Series mirrorless cameras.
Weighing in at only 11.3 ounces (320 grams)*1 and boasting a new 24.2MP imaging sensor, the X-A7’s fast auto-focus, quick face detection, and enough power to create stills at 6 FPS, the X-A7 is the ideal camera for content creators of all skill levels and disciplines. Its intuitive LCD articulating touch screen enables users to capture the perfect image on-the-go. The vari-angle touchscreen allows the monitor to be rotated in various angles freely. Moreover, the newly-designed “Smart Menu” facilitates intuitive touchscreen operation, so that even beginners can produce high-quality images easily.
Touch Your Way to the Perfect Image
Create great images with X-A7’s intuitive 3.5 inch, 16:9 touchscreen LCD flip-out articulating screen. With a quick touch, tap or swipe, users can adjust the brightness, film simulation, bokeh and even skin softening effects.
Incredible Image Quality for Any Situation
The newly developed 24.2MP imaging sensor features 8.5 times more phase detection pixels across its surface than the previously available sensor*2. The X-A7 has been engineered with industry-leading copper wiring to reduce digital noise, to ensure images and video are processed quickly and to ensure the best possible image quality. The X-A7 offers enhanced data readout speed which enables a smooth frame rate of 30fps when recording 4K video, minimizing the rolling shutter effect which typically occurs when recording fast -moving subjects or when panning the camera quickly. 
Focus on the Moment; Let the Camera Focus on the Image
Enhanced face-detection and autofocus algorithms make it easy to focus on capturing the perfect moment in all kinds of situations, including low-light and with moving subjects.
Capture Life in Stunning 4K
Record stunning video in 4K30P to get a beautiful cinematic look with beautiful bokeh and colors that only a FUJIFILM X Series camera can provide. Record, upload, and
share on-the-go with unique features such as “Countdown Video” mode, which allows videos to be filmed at a pre-selected duration: 15, 30 or 60 seconds, for a quick upload to social media channels.
Compact and lightweight design weighing only 11.3 ounces (320 grams)*
Despite featuring a large 3.5” touchscreen LCD, the X-A7 weighs approximately 1 pound (455 grams) with the kit lens (XC15-45mmF3.5-5.6 OIS PZ) attached. Perfect for the active photographer, the X-A7 can shoot approximately 440 pictures per charge*3 facilitating long-term use.
Diverse shooting modes that help produce photography with a creative flair
A new Bright Mode feature has been added to the Advanced SR Auto function, letting the camera configure ideal settings to produce HDR and other options that create bright, vivid images in a single, one-touch operation. The Light Trail mode, added to the Scene Position selection, can be used to capture light trails of car headlights, for example, while checking the effect on the LCD in real time.
Enhanced connectivity for easy link to smartphones and tablets
The use of FUJIFILM Camera Remote (a free app for smartphones and tablet devices) and the unique features of the X-A7 are designed to ensure dependable connectivity and stability in wireless communications. The X-A7 also supports wired communications with smartphones and tablet devices*4, useful when transferring large data, e.g. video, to such devices.
Availability and Pricing
The new FUJIFILM X-A7 with FUJINON XC15-45mmF3.5- 5.6 OIS PZ lens kit will be available in most markets in camel, dark silver, mint green and silver. It will be available for purchase starting October 24, 2019 in the U.S. and Canada at a MSRP of USD $699.95 and CAD $899.00.
*1 including the weight of a battery and a memory card, but excluding the Kit-included FUJINON lens
*2 Compared to the image sensor used in the Fujifilm X-A5 mirrorless digital camera
*3 When Economy mode is selected
*4 With a Type C jack: USB C to C cable or USB C to A (Included in package) ＋A to C Adapter With a Micro B jack： USB C to A (Included in package) ＋A to Micro B Adapter With a Lightning jack： USB C to A (Included in package) ＋A to Lightning Adapter
About FUJIFILM North America Corporation
For more information, please visit www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: instant cameras and film, photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry, including offset plates and supplies, digital printing equipment and large format printers and ink. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial Division and Corporate New Business Development Division deliver products derived from Fujifilm’s core technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
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