FUJIFILM INTRODUCES CREATE FOREVER, SHARING STORIES THAT FUEL THE CREATIVE SPIRIT
Valhalla, N.Y., September 17, 2019 – The Electronic Imaging Division of FUJIFILM North America Corporation has announced the launch of Create Forever, a new story-focused content series that brings to life unique and powerful stories of triumph, perseverance, and purpose, while celebrating the art of photography and the importance of creating work with intention and purpose.
Drawn from its community of passionate image-makers, with powerful messages to share, Create Forever seeks to provide a place for creatives to find and tell stories by showcasing five inspirational films, which will be released weekly beginning September 17, 2019. To achieve this, Fujifilm partnered with Muse Storytelling, an Emmy® award winning studio in Portland, Oregon, whose mission is to use narrative to positively impact society.
“We feel very lucky to have the opportunity to raise up the stories of the creators featured in the Create Forever series,” said Victor Ha, Director of Marketing, Electronic Imaging Division, FUJIFILM North America Corporation. “I believe that we make the best mirrorless digital cameras and lenses in the world, but without stories, and image-makers to tell them, we’re incomplete. It’s been a privilege for us to invest in a series of work that focuses entirely on creators. We are here because of them, and providing an outlet for people to tell their stories has been nothing short of inspirational.”
Fujifilm’s Create Forever series speaks to the wider creative community – from Fujifilm’s X-Photographers to image-making hobbyists – letting them know that no matter the moment, no matter the struggle, Fujifilm will be alongside them in the pursuit of creating what they love, helping image-makers share their perspectives.
The videos within the Create Forever series tell the stories of three FUJIFILM image-makers (Alison Conklin, Josué Rivas and Ian MacDonald) and two iconic Fujifilm innovators, Sam Minami and Tetsuro Ashida. Each of these storytellers was chosen to participate in Create Forever because of their commitment to the art of storytelling, whether visual, auditory, or through a combination of media.
The series also includes a piece by arguably one of the most prolific storytellers in American history, Ira Glass, of NPR’s This American Life fame. Glass’ segment touches on the importance of persistence in crafting and telling one’s story, reflecting back on his own trials and tribulations as a fledgling storyteller, and his journey to understanding the art of storytelling.
“Our mission with Create Forever is to empower image-makers to create. Regardless of their skill, we want them to make something,” Ha added.
“Now, more than ever, we believe it’s critical that storytellers understand the importance of harnessing their voice and creating with intention,” said Patrick Moreau, founder of Muse Storytelling. “These videos are intended to serve as a beacon for image makers that content created today can, and should, be about far more than likes.”
In addition to the videos, Fujifilm, with its partner Muse Storytelling, will offer a series of Create Forever workshops across four cities in North America, at no charge to registered attendees. The workshops will provide thriving creative communities with an opportunity to interact with the series’ key players and learn about the Muse Storytelling fundamentals that shaped the ethos of this body of work. Attendees will have an opportunity to learn from a curated educational curriculum derived from the key Muse Storytelling concepts that ultimately shaped how the Create Forever stories were told. The workshop series will encourage meaningful online conversation, spark in-person exchanges, create impactful social content, and give participants the tools to tell powerful stories through their own lens.
Workshop Locations and Dates:
New York, N.Y. – October 23
Nashville, Tenn. – October 29
San Francisco, Calif. – November 1
Portland, Ore. – November 3
View the first film in the series here:
https://fujifilm-x.com/en-us/create-forever-alison-conklin
To learn more about Create Forever, visit http://www.create-forever.com.
About FUJIFILM North America Corporation
For more information, please visit www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/
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FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: instant cameras and film, photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry, including offset plates and supplies, digital printing equipment and large format printers and ink. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial Division and Corporate New Business Development Division deliver products derived from Fujifilm’s core technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
About Muse Storytelling, Inc.
Muse Storytelling Inc. is an Emmy award winning collective of storytellers who believe that one must guide the heart to move the mind – and it’s through emotionally moving narratives that they look to drive action and change. The Muse team believes that when they share the real experience of another person in just the right way, they’re able to transport the audience into their shoes, into their world, and in so doing, shift their perspective. Muse Storytelling has developed a highly curated Storytelling process that they use to educate others on how to tell powerful stories and provide strategic guidance to brands on how to engage with their community. Muse Storytelling has taught workshops for executives at the United Nations, Apple, and Nike and spoken on some of the world’s largest stages including SXSW and Sundance. For more information, please visit: https://www.musestorytelling.com
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