Hasselblad has begun shipping its pioneering H5D-50c, the world’s first fully integrated medium format camera system to use CMOS sensor technology.

The new H5D-50c was first announced in mid-January and the camera enjoyed a fleeting debut at the CP+ Camera and Photo Imaging Show, Japan, three weeks later – but is now fully available worldwide.

Ove Bengtson, Hasselblad Product Manager said: “As with all our cameras, the H5D-50c was developed with one goal in mind – to produce simply the best image quality possible today. This CMOS sensor model represents a major leap forward in camera development and breaks new grounds for medium format photographers who now will be able to shoot with the ultimate in image quality, regardless of lighting conditions. Outstanding ISO performance – up to ISO 6400 – will raise available light photography to new heights in this genre.”

He added: “The camera, which we believe is one of the best we ever designed, is supported by a range of 12 extremely high performance lenses with built-in central lens shutter.”

H5D-50c key features at a glance:

• 50 Mpixel CMOS sensor with almost twice the physical size of the largest 35 mm
DSLR sensor.
• Excellent high ISO performance: shoot at up to ISO 6400 and still produce crisp clean
images with perfect colours both on location or in the studio.
• High dynamic range (up to 14 stops) for improved detail in shadow and highlight areas.
• Longer shutter speeds (up to 12 minutes).
• Faster capture rate: 1.5 frames per second.
• Live Video in Phocus with higher frame rate.
• True Focus auto-focus system with Absolute Position Lock and camera controls.
• Options for working with tilt-shift.
• GPS recording flexibility.

The new H5D-50c will retail at €20,900 (excl. tax).

Ian Rawcliffe, Hasselblad CEO, stated: “There is no price premium at all for customers who wish to acquire this groundbreaking technology. The H5D-50c will ship with the same price tag that applies to our H5D-50 model.”

“The outstanding ISO performance of this new CMOS sensor-based model has quite literally put medium format photography into a new light. Now photographers no longer have to be so concerned about shooting in challenging conditions – and of course they can choose to work tethered or untethered with the option of processing raw images in Phocus or directly in Adobe Photoshop Lightroom”, he added.

The new H5D-50c is currently on display at The Photography Show (NEC) and can also be seen and tested at WPPI Expo, Las Vegas (March 3-5).

www.hasselblad.com/products/h-system/h5d-50c

#hasselblad #hsd50c

ImagingInsider.com