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Sigma Announces 35mm F1.4 DG DN DN ART Lens

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Tweet Superb optical performance and usability power up the most popular focal length. An “Art F1.4 35mm” reborn for mirrorless and empowered through SIGMA’s technology to date. The existing 35mm F1.4 DG HSM | Art was SIGMA’s first GLOBAL... Read more

Introducing Two New Tamron Lenses For Sony Mirrorless Cameras

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Tweet Tamron 150-500mm F/5-6.7 Di III VC VXD High speed, high precision AF and TAMRON’s VC make comfortable handheld photography with a compact 500mm zoom a reality. On sale June 10th [pre-order now at your Tamron authorized... Read more

Polaroid Introduces Polaroid Go, the Smallest Analog Instant Camera in the World

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Tweet April 20. 2021 – Today, Polaroid unveils the newest & tiniest member to join their family– the Polaroid Go camera. At just 4.1 inch long, 3.3 inch wide, and 2.4 inch tall, the Polaroid Go is the smallest... Read more

Developing News: Canon Announces That The Powerful Professional Full-Frame EOS R3 Mirrorless Camera Is On Its Way

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Tweet The Company Is Also Welcoming Three New RF Lenses: The Canon RF100mm F2.8 L Macro IS USM, RF400mm F2.8 L IS USM and RF600mm F4L IS USM MELVILLE, NY, April 14, 2021– Canon U.S.A. Inc., a leader in... Read more

FUJIFILM Introduces INSTAX MINI 40™ Instant Camera and New INSTAX MINI Instant Film Variety

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Tweet Valhalla, N.Y., April 7, 2021 – FUJIFILM North America Corporation is pleased to announce the launch of its new INSTAX MINI 40™ Instant Camera (“MINI 40”). Alongside the debut of MINI 40, Fujifilm introduces a new INSTAX MINI... Read more

Building on user feedback, Canon’s firmware unleashes new photographic and video possibilities for the EOS R5, EOS R6, and EOS-1D X Mark III cameras

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Tweet Canon is introducing a firmware update for three of its EOS cameras in response to customer feedback. Users of theEOS R5 (firmware v1.3), EOS R6 (firmware v1.3), and EOS-1D X Mark III (firmware v1.4) cameras have access to... Read more

Sony Electronics Introduces Three New High-Performance G Lenses™ to its Full-Frame E-mount Lens Lineup

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Tweet New 50mm, 40mm and 24mm Lenses Combine Incredible Image Quality and Intuitive Operability SAN DIEGO, CA – March 23, 2021 – Sony Electronics Inc. has announced the addition of three new G Lenses™ to its impressive E-mount line-up... Read more
Mar
17
2021

Lacoste x Polaroid :: Polaroid and Lacoste Join Forces to Launch a Rainbow-Inspired Capsule Collection

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Tweet  LACOSTE X POLAROID: LET THE COLOR IN  Lacoste is in full color for Spring 2021 with a fresh collaboration with Polaroid. The Crocodile strikes a pose in the boldest of brights from the rainbow. Get ready to let... Read more

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