Fujifilm Announces Deluxe X-T1 Graphite Silver Edition; New Lenses; and New Instax Wide 300; X100T.

FUJIFILM ANNOUNCES DELUXE X-T1 GRAPHITE SILVER EDITION

New triple layer coating gives the X-T1 a sophisticated and durable finish; EVF updated with Natural Live View and electronic shutter speed increased up to 1/32000 second; X-T1 and XF18-135mmF3.5-5.6 R LM OIS WR black kit announced

Valhalla, N.Y., September 10, 2014 – FUJIFILM North America Corporation today announced thenew special edition FUJIFILM X-T1 Graphite Silver, a weather-resistant premium interchangeable lens camera with a large OLED electronic viewfinder (EVF) that delivers an instant image preview. TheX-T1 Graphite Silver also includes the latest generation 16.3 Megapixel APS-C X-Trans CMOS II sensor and the segment’s fastest autofocus of 0.08 seconds*1 for professional photographers and enthusiasts who want the ultimate in image quality in all weather conditions.

Triple layer coating for a remarkable Graphite Silver finish

The new FUJIFILM X-T1 Graphite Silver edition uses a triple layer coating to give it a unique and durable fit and finish. Following an antioxidant treatment on the magnesium body, a matte black undercoat (primer) is applied to the X-T1 as a first coat. The black undercoat tightens the colors of the shadowed areas and makes the highlighted areas stand out. Then, the X-T1 body is rotated at a high speed while thin coats of ultra-fine paint particles are layered using a computer controlled “Thin-filmMultilayer Coating Technology” for a smooth and luxurious Graphite Silver finish. Finally, the X-T1 is given a clear coat for extra durability and a deep gloss finish that subtly changes its appearance depending on how it is struck by the light.

Natural Live View and increased shutter speed

The FUJIFILM X-T1 Graphite Silver edition has been upgraded with a new Natural Live View in the EVF that displays images just as the naked eye sees them. With the X-T1 Graphite Silver edition, users can disable the Preview Picture effects from viewfinder image while shooting to display a truly natural image composition just as they would see with an optical viewfinder.

The FUJIFILM X-T1 Graphite Silver edition is now equipped with a high-speed electronic shutter that has a maximum speed of 1/32000 second that can be set in 1/3 steps when using the FUJINONXF23mmF1.4 R, XF35mmF1.4 R, or the XF56mmF1.2 R lenses. Additionally, the mechanical shutter will not operate when any speed for the electronic shutter is selected for a completely silent shooting experience.

New “Classic Chrome” film simulation

Fujifilm’s renowned image quality has been cultivated through the development of photographic films over the past 80 years and helps to reproduce warm skin tones, bright blue skies and rich green trees, just as photographers remember the scene. The FUJIFILM X-T1 Graphite Silver edition ships with the new ‘Classic Chrome’ film simulation mode, which delivers muted tones and deep color reproduction.

(Above) ‘Classic Chrome’ film simulation mode that delivers muted tones and deep color reproduction

FUJIFILM X-T1 and XF18-135mmF3.5-5.6 R LM OIS WR kit in black announced

For professional and enthusiast photographers who want the ultimate in X-Series image quality and weather-resistance, the FUJIFILM X-T1 and XF18-135mmF3.5-5.6 R LM OIS WR will be available as akit (black only) in late September 2014. The FUJINON XF18-135mmF3.5-5.6 R LM OIS WR is adurable, weather-resistant zoom lens with a 27-206mm equivalent that has the world’s most advanced 5.0-stop image stabilization system. With more than 20 sealing points for a dust-proof and weather-resistant design, the lens gives photographers a wide range of outdoor shooting capabilities. With the X-T1 and XF18-135mmF3.5-5.6 R LM OIS WR combination, photographers can now have an outstanding shooting experience in a remarkably light-weight kit for this zoom range.

Exciting firmware update coming December 2014 (X-T1 Graphite Silver and X-T1 Black)

Fujifilm will release a free, comprehensive firmware update in December 2014 specifically for the new FUJIFILM X-T1 Graphite Silver and the original X-T1 Black that will give users exciting new features and controls to dramatically enhance their X-T1 shooting experience, including:

1. AF Area direct selection – Users can select the focus area with the 4-way controller, without pressing the Fn Key.
2. Function replacement for the AE-L/AF-L buttons – The currently locked AE-L/AF-L button function will now be interchangeable, depending on the user’s preference.
3. Focus Area size variability during MF – Users will be able to change the focus area in Manual mode during One Push AF with the AF-L button.
4. Macro Mode direct selection – Users will be able to directly turn ON or OFF the Macro function in Auto Focus mode to expand the distance measurement range to the short-distance range. This will be possible without accessing the pop-up menu screen.
5. Q Menu customization – The update will render the items and layout of the Q Menu, used for quick access of frequently–used items, changeable to the user’s preference.
6. Video frame rate selection – In addition to the existing 60fps and 30fps selections, 50fps and 25fps, as well as a 24fps selection will become available to users. 50fps and 25fps allow video editing in the PAL region, such as Europe and elsewhere, without converting the frame rate. The24fps will offer movie-like video capture and play back.
7. Video manual shooting – Users will be able to select ISO sensitivity prior to shooting videos, as well as adjusting the aperture and shutter speed during video shooting.
8. Phase Detection AF support for One Push AF – With One Push AF, operated by pressing the AF-L button during manual focusing, the update will enable Phase Detection AF with quicker focusing speeds.
9. Metering area focus area interlocking – The update will enable users to interlock the AF area position with the metering area when spot metering is selected.
10. Expansion of the Program Shift setting area – The update will enable the current Program Shift, in which the low-speed side is 1/4 second, to be shifted to a maximum of 4 seconds.

FUJIFILM X-T1 Graphite Silver edition key features:

• 16.3 million Megapixels APS-C X-Trans CMOS II Sensor
• Dust and water-resistant body with more than 75 points of weather sealing. Freeze resistance to 14°F (-10°C).
• EXR Processor II
• World’s fastest AF of 0.08 seconds
• Startup time of 0.5 seconds
• Shutter time lag of 0.05 seconds
• Shooting interval of 0.5 seconds
• Phase detection AF and motion predictive AF for continuous shooting up to 8 frames per second
• High-precision 2.36 million dot OLED viewfinder
• Highest viewfinder magnification for digital cameras of 0.77x
• Wide viewing angle (diagonal 38° and horizontal 31°)
• Ultra-fast Real Time Viewfinder with a lag-time of 0.005sec (less than 1/10 of existing models) and new Natural Live View
• Four different display modes: Full, Normal, Dual and Vertical.
• Tempered glass 1.04 million dot high-precision 3” tilting LCD monitor
• Digital Split Image and Focus Highlight Peaking
• Completely electronic shutter up to 1/32000 seconds
• ISO200 – 6400, extended ISO 100, 12800, 25600, Auto (maximum ISO setting from ISO 400 – ISO6400 available)
• Die-cast magnesium body provides a sturdy and durable, while compact and lightweight design
• Interval timer shooting for Time Lapse photography is available with intervals of 1 second to 24 hours and up to 999 frames
• NEW ‘Classic Chrome’ and other film simulation modes
• Focus Peaking function and Digital Split Image display
• Full HD video 1080p at 60fps; bit rate of 36Mbps for clear capture of delicate movements;frame rates of 50fps, 30fps, 25fps and 24fps, supporting worldwide motion picture formats
• Manual focus available during video recording
• Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi
• Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer
• Leather Strap and Aluminium Hot Shoe Cover are bundled with the FUJIFILM X-T1 Graphite Silver edition

The FUJIFILM X-T1 Graphite Silver edition body will be available in late November 2014 for USD$1499.95 \ CAD $1499.99 in addition to the current FUJIFILM X-T1 black model.

The FUJIFILM X-T1 and XF18-135mmF3.5-5.6 R LM OIS WR kit will be available in black only, in lateSeptember 2014 for USD$1,899.95\ CAD $1,999.99.

Watch the @FujiGuys video here.

*1: Fastest AF speed among digital cameras equipped with an APS-C or larger sensor. Measurement conducted by Fujifilm research based on CIPA guidelines using the X-T1 equipped with XF14mmF2.8 R lens in High Performance mode as of January 2014

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go towww.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

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FUJIFILM ANNOUNCES FLAGSHIP X100T PREMIUM COMPACT WITH IMPROVED HYBRID VIEWFINDER, ENHANCED CONTROLS AND ULTRA FAST SHUTTER SPEED

X100T Features Electronic Rangefinder, improved ergonomics, and new ‘Classic Chrome’ Film Simulation for intensely colored photos

Valhalla, N.Y., September 10, 2014 – FUJIFILM North America Corporation today announced thenew FUJIFILM X100T, a premium compact, fixed lens camera designed for photographers looking for the ultimate in image quality, performance and functionality. The X100T comes newly equipped with an advanced Hybrid Viewfinder with an Electronic Rangefinder that now gives users reduced display lag times, automatic brightness controls and a Natural Live View shooting display.

The new FUJIFILM X100T blends award-winning image quality with a renowned design that gives enthusiast and professional photographers the most important controls and functions at their fingertips. The X100T combines the resolution and power of the APS-C X-Trans CMOS II Sensor and EXR Processor II with a bright FUJINON 23mm F2 fixed lens for optical excellence.

And to give photographers a new type of film simulation to work with, the X100T ships with Fujifilm’s new ‘Classic Chrome’ film simulation that delivers muted tones and deep color reproduction for beautifully dramatic images.

Advanced Hybrid Viewfinder with Electronic Rangefinder

The FUJIFILM X100T uses an improved Advanced Hybrid Viewfinder with Electronic Rangefinder that allows focusing as if using a mechanical rangefinder. While in optical viewfinder mode, pushing the OVF / EVF switching lever to the left will switch the viewfinder to electronic rangefinder mode.Additionally, Focus Peak Highlight and Digital Split Image can be selected, and the magnification of the focused area can be changed. Compared to the X100S, the frame coverage in the X100T has been increased from 90% to 92%, and the field of view can now be accurately checked closer to the actual subject. The X100T also uses Real-time parallax correction for more accurate image composition.Reframing after bringing the image into focus is no longer necessary, allowing for a seamless shooting experience.

Photographers also now have access to Shooting Effect Reflection settings within the Hybrid Viewfinder to recreate selected camera effects, including Film Simulations. When turned off, users can see the natural view. The image within the finder is displayed at the maximum frame when shooting under dim light and dark areas such as night scenes, enabling shooting while looking at a smooth image, all while greatly reducing display lag time.

(Left) Advanced Hybrid Viewfinder fast and precise image composition

(Center) Electronic rangefinder construction

(Right) APS-C X-Trans CMOS II Sensor

Range of controls expanded, upgraded body

The FUJIFILM X100T now allows photographers to set the aperture to 1/3 steps using the aperture ring, while the exposure compensation dial has been extended to ±3 stops. Also, the command lever has been changed to a command dial, and through the adoption of a 4-way controller to improve operability. The X100T is also now equipped with 7 customizable Fn buttons for a truly personal shooting experience.

(Left) X100T aperture dial for fine control

(Right) Improved dials for easier control and grip

The FUJIFILM X100T has an upgraded body that is die-cast magnesium on the top surface and bottom of the body for a highly durable and functional design. The X100T’s aperture ring, shutter speed dial, and exposure compensation dial now have a groove shaped pattern for an improved feel and grip. The X100Talso features a high-definition 1.04M-dot 3” LCD has for extraordinary visibility.

New “Classic Chrome” film simulation

Fujifilm’s unprecedented image quality has been cultivated through the development of photographic films over the past 80 years and helps to reproduce warm skin tones, bright blue skies and rich green trees, just as photographers remember the scene. The X100T ships with the new ‘Classic Chrome’ film simulation mode, which delivers muted tones and deep color reproduction.

(Above) ‘Classic Chrome’ film simulation mode that delivers muted tones and deep color reproduction

FUJIFILM X100T key features:

• 16.3MP APS-C size X-Trans CMOS II sensor
• EXR Processor II
• Advanced Hybrid Viewfinder (OVF / EVF) equipped with an Electronic Rangefinder
• Intelligent Hybrid AF in 0.08 seconds
• Fast start-up time of 0.5 seconds
• Shutter time lag of 0.01 seconds
• Shooting interval of 0.5 seconds
• FUJINON 23mm (35mm in 35mm format Equivalent) F2 lens in 8 glass elements in 6 groups with

FUJINON's proprietary HT-EBC coating

• ND filter equivalent to 3 stops of aperture
• High speed continuous shooting of 6fps (25 frames continuously in JPEG at full resolution)
• Completely electronic shutter up to 1/32000 seconds
• High-definition 1.04M-dot 3” LCD
• NEW ‘Classic Chrome’ and other film simulation modes
• Macro mode to 3.9” (10cm)
• Focus Peaking function and Digital Split Image display
• Full HD video 1080p at 60fps; bit rate of 36Mbps for clear capture of delicate movements;frame rates of 50fps, 30fps, 25fps and 24fps, supporting worldwide motion picture formats
• Manual focus available during video recording
• Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi
• Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer
• Output for Stereo Microphone
• Interval timer shooting (1 second to 24 hours up to 999 frames)

FUJIFILM X100T Accessories:

• NEW Hand Grip MHG-X100 for increased grip; possible to swap the battery and media while the grip is attached to the camera; tripod screw hole can be placed in the optical axis center, and the base parts are equipped with a 38mm width dovetail protrusion plate

• Wide Conversion Lens WCL-X100 dedicated wide conversion lens for expanding the field of view by multiplying the fixed focal length by approximately 0.8x, converting it to 28mm (35mm format equivalent)

• Tele-conversion Lens TCL-X100a dedicated tele-conversion lens for narrowing the field of view by multiplying the fixed focal length by approximately 1.4x, converting it to 50mm (35mm format equivalent)

• Leather Case LC-X100S that allows users to swap the battery and media when the case is attached to the camera

• External Stereo Microphone MIC-ST1 to record a realistic voice along with high-quality, smooth, Full HD videos

The FUJIFILM X100T will be available in Silver and all Black in mid-November 2014 for USD $1299.95\ CAD $1399.99.

Watch the @FujiGuys video here.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go towww.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

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FUJIFILM ANNOUNCES INSTAX WIDE 300 FOR PROFESSIONAL AND ENTHUSIAST INSTANT FILM SHOOTERS

Current INSTAX Mini 8 and Mini 90 updated with new colors: Mini 8 in raspberry and grape; Mini 90 in sophisticated brown

Valhalla, N.Y., September 10, 2014 – FUJIFILM North America Corporation today announced an expansion of the popular INSTAX line of instant film cameras with the new INSTAX Wide 300, along with new color versions of the popular INSTAX Mini 8 camera – raspberry and grape – and theINSTAX Mini 90 Neo Classic in a stylish brown.

INSTAX Wide 300

The redesigned INSTAX Wide 300 is a high quality instant film camera that uses large format INSTAXinstant film and has a contemporary and professional design for better image composition and easierhandling. The INSTAX Wide 300 uses an optical viewfinder for easier image composing, a lens ring dialwith a two-range focus zone setting, and a tripod socket for enhanced shooting capabilities.

The new INSTAX Wide 300 also features a built-in electronic flash that automatically adjusts light levels depending on the distance to the subject. Users can select Fill Flash when shooting a subject in a backlight scene, while a Lighten-Darken control adds high-key and low-key effects to images.Additionally, the INSTAX Wide 300 includes a close-up lens adapter for macro shooting as close as 15.5” from the subject.

The INSTAX Wide 300 uses INSTAX Wide instant film that is double the size of INSTAX Mini film. It isideally suited for fashion photography, group shots at parties and events, landscape scenes, as well asmany practical business applications including insurance, law enforcement and record keeping.

INSTAX Mini 8 in Raspberry and Grape

The INSTAX Mini 8 will now be available in two new colors – raspberry and grape – in addition to the current line of pink, blue, yellow, white and black. The Mini 8 is a fun and easy-to-use instant film camera that offers users a range of features, including an improved viewfinder for enhanced subject viewing, automatic exposure measurement for aperture settings, and a high-key mode that enables users to take brighter photos – perfect for memorable portraits.

INSTAX Mini 8 photos can be passed around, viewed and shared anywhere, anytime. There are many ways and occasions to have fun with the INSTAX Mini 8, such as at weddings and parties, as well as everyday scenes and self-portraits. Users can also use the photo prints for creative and decorating projects around the house.

INSTAX Mini 90 Brown

The stylish INSTAX Mini 90 Neo Classic will be available in a sophisticated brown and silver finish. The Mini 90 combines a premium build quality with an elegant, retro camera design that offers a full range of camera functions. Featuring a variety of shooting modes, the Mini 90 offers Double Exposure and Macro modes for users who want to express their photographic creativity with stunning image quality.

The INSTAX Mini 90 has a Double Exposure mode (blend two images on one print) and a Bulb modethat keeps the shutter open longer (10 seconds maximum) for extra creative images. The Mini 90 also has a Macro mode for people who want to get up close to their subjects for short-distance photography at the press of a button without the need for a close-up lens.

INSTAX Wide 300 key features:

• Uses Fujifilm INSTAX Instant Color Film (sold separately)
• Film Size 86 mm x 108 mm
• Picture Size 62 mm x 99 mm
• Move in/out type lens, 2 components, 2 elements, f = 95 mm, 1:14
• Real image optical viewfinder, 0.37x with target spot
• Motor-driven focusing, 2-range switching (0.9 m – 3 m/3 m – ∞) (normal mode: 0.9 m – 3 m,landscape mode: 3 m – ∞)
• Programmed electronic shutter release, shutter speed: 1/64 sec – 1/200 sec.
• Automatic Exposure Control, Interlocking range (ISO 800): LV 10.5 – LV 15. Exposure compensation (Lighten-Darken Control): ±2/3 EV
• Built-in automatic electronic flash. Charging time: 0.2 seconds – 6 seconds (using a new battery), Flash charging indicator (LED lights in red), Fill-in Flash Mode, Effective flash lamp range: 0.9 m – 3 m
• Liquid Crystal Display (LCD) indicates exposure counter, Lighten-Darken control, Flash Mode
• Uses four AA 1.5 V alkaline batteries
• Film pack confirmation window, close up lens
• Tripod socket
• W:188mm x D:96 mm x H:121mm / 612g (without battery, strap, film pack and close up lens)

The INSTAX Wide 300 will be available in spring 2015 for USD $129.99 \ CAD $129.99.

INSTAX Wide film is available in a twin pack of 20 prints for USD $31.99 \ CAD $31.99.

The INSTAX Mini 8 and Mini 90 new colors will be available in spring 2015 for USD $99.99 and$199.99\ CAD $99.99 and $199.99. INSTAX Mini film is available in a twin pack of 20 prints for USD $19.99 \ CAD $19.99.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go towww.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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FUJIFILM ANNOUNCES WEATHER RESISTANT FUJINON XF50-140mmF2.8 R LM OIS WR AND FAST APERTURE FUJINON XF56mmF1.2 R APDLENSES

Valhalla, N.Y., September 10, 2014 – FUJIFILM North America Corporation today announced two new premium XF lenses: the weather resistant FUJINON XF50-140mmF2.8 R LM OIS WR thatcreates a perfectly weather-sealed kit for amazing photography in all weather conditions when paired with FUJIFILM X-T1; and the fast aperture FUJINON XF56mmF1.2 R APD with apodization filter for allX-Series X-Mount CSC’s that creates perfect portraits with beautiful bokeh.

FUJINON XF50-140mmF2.8 R LM OIS WR

The new FUJINON XF50-140mmF2.8 R LM OIS WR has a focal length equivalent to 76-213mm, and a constant F2.8 aperture throughout the zoom range. The length of the lens barrel remains constant throughout the entire zoom range, and features a weather resistant and dust-resistant finish that can also work in temperatures as low as 14°F. Thanks to a high-performance gyro sensor, a unique image stabilization algorithm and the bright F2.8 aperture, hand-held photography is possible in a wider range of shooting conditions. The XF50-140mmF2.8 R LM OIS WR also now uses the world’s first Triple Linear Motor for fast and quiet autofocusing and shooting.

(Above) Triple Linear Motor at intervals of 120°for high-speed, quiet auto focus in the FUJINON XF50-140mmF2.8 R LM OIS WR

The FUJINON XF50-140mmF2.8 R LM OIS WR has a lens construction of 23 glass elements in 16 groups, which features five ED lens elements, and one Super ED lens element with low dispersion to substantially reduce chromatic aberrations. The XF50-140mmF2.8 R LM OIS WR also uses a new Nano-GI (Gradient Index) coating technology that ensures this high-performance lens delivers the outstanding imaging results that photographers have come to expect from the award-wining X-Series.

FUJINON XF56mmF1.2 R APD (Apodization)

The new FUJINON XF56mmF1.2 R APD (Apodization) is a fast and nearly silent lens for FUJIFILM X-Series CSC’s that has a maximum aperture of F1.2 to make it the world’s brightest autofocus lens for digital cameras with an APS-C sensor. In addition, the new apodizing filter makes it the ideal choice for portrait photography where every detail is crystal clear, with images set on a gorgeous bokeh with smooth outlines for pictures with a three-dimensional feel.

The XF56mm F1.2 R APD is constructed of 11 glass elements in eight groups, including one aspherical glass molded lens element and two extra low dispersion lens elements. Spherical aberrations are corrected by the aspherical glass element to deliver high resolution at the maximum aperture setting. Additionally, thanks to the combination of two extra-low dispersion lens elements and three cemented lens elements, chromatic aberrations are greatly reduced.

(Above) APD filter benefits in the FUJINON XF56mmF1.2 R APD illustrated

FUJINON XF50-140mmF2.8 (76-213mm) R LM OIS WR key features:

• FUJIFILM X-Mount is compatible with all FUJIFILM interchangeable system cameras
• Weather-resistant design with more than 20 sealing points
• Triple Linear Motor for high-speed, quiet AF and nearly silent operation
• Comprised of 23 glass elements in 16 groups with five ED lens elements and one Super

ED lens

• Seven rounded aperture blades for smooth, circular bokeh
• Uses new Nano-GI (Gradient Index) coating technology, that alters the refractive index

between glass and air to reduce ghosting and flare

• Powerful optical image stabilization minimizes shake and blur in low light

FUJINON XF56mmF1.2 R APD (Apodization) key features:

• FUJIFILM X-Mount is compatible with all FUJIFILM interchangeable system cameras
• HT-EBC multi-layer coating to minimize ghosting and flare
• Comprised of 11 glass elements in 8 groups with one aspherical glass molded lens

element and two extra low dispersion lens elements

• Enhanced resolving power at all apertures when used with an X-series camera that

incorporates a Lens Modulation Optimizer (LMO) function

• Seven rounded aperture blades for smooth, circular bokeh
• Inner focusing system that moves small elements in the middle or at the rear of the lens, while keeping the large, front elements stationery for high-speed AF

The FUJINON XF50-140mmF2.8 (76-213mm) R LM OIS WR will be available in December 2014 forUSD $1599.95 \ CAD $1699.99

The FUJINON XF56mmF1.2 R APD will be available in December 2014 for USD $1,499.95 \ CAD $1599.99.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go towww.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.