CES 2020 Opens with Innovation That Will Change the World
 CES Unveiled, preshow Media Days and keynotes from Samsung and Daimler kick off world’s largest tech event
Las Vegas, Nevada, January 7, 2020 – CES® 2020 opens today unveiling the next generation of innovation that will redefine industries, create jobs and solve many of society’s challenges. With more than 4,400 exhibiting companies, including 1,200 startups, CES 2020 features the latest transformative technologies, including 5G, artificial intelligence, vehicle technology, digital health and more. Owned and produced by the Consumer Technology Association (CTA)® , CES 2020 runs through Friday, January 10, in Las Vegas, Nevada.
“The innovation on display this week at CES embodies the drive and passion that fuels our industry and furthers economic growth on a global scale,” said Gary Shapiro, president and CEO, CTA. “The entire tech ecosystem is here at CES 2020, and the products and technologies launching this week will inspire, connect and change lives for the better.” While the CES exhibit show floor opens today, the full week of innovation kicked off on Sunday and Monday with Media Days, CTA’s 2020 Tech Trends to Watch presentation, CES Unveiled Las Vegas, conference programming at the ARIA and preshow keynotes from Samsung and Daimler. Preshow Keynotes Samsung Consumer Electronics President and CEO H.S. Kim delivered the first CES 2020 keynote. Kim focused on the “Age of Experience,” a decade of human-centric innovation that combines hardware and software to create personalized experiences to make life more convenient, enjoyable and meaningful. Highlighting the company’s latest advances in intelligent robotics, AI, 5G and edge computing, Samsung offered a snapshot of the future in which these technologies will come together to offer richer, more adaptive experiences for consumers. “In the Age of Experience, we need to re-think the space we have to accommodate our diverse and evolving lifestyles,” said Kim. Ola Källenius, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz, delivered a keynote address Monday evening, where he shared the company’s plans for a sustainable autonomous future. “When you come to CES you ask yourself ‘What’s Next’ and that question is what we have been asking ourselves for 130 years,” said Källenius. He was joined on stage by director James Cameron to unveil Mercedes Benz’s latest concept car, the Vision AVTR, a partnership between Mercedes-Benz and Cameron’s film franchise. The car has no doors and 33 movable, multidirectional “bionic flaps” that are meant to look like scales on a reptile. The Vision AVTR detects your pulse and can sense your breathing. Mercedes designed the concept car to merge the passenger and automobile into a “symbiotic organism.” 2020 Tech Trends to Watch Presentation Unveiled Las Vegas Sunday evening featured one of the largest CES Unveiled events in show history, with more than 220 exhibiting companies, including 98 startups from Eureka Park, the startup hub at CES 2020. More than 1,900 media gathered at CES Unveiled for a sneak preview of the innovation debuting this week at the show, including the Source Hydropanel, which can extract water from air and electricity; a smart bathmat that tracks weight, BMI and posture; a service robot for those with disabilities; AR/VR software that shows before and after workout results and a smart thermometer that measures and adjusts oven temperature. Check out all the highlights here. CES Media Days featured two days of preshow press events from CES exhibitors, including major brands and emerging startups. Twenty-nine companies announced products, including:
CMO Insights – Putting the “C” in CMO The show floor opening also marks the launch of the Global Tech Challenge , presented by CES and the World Bank Group. The Global Tech Challenge will focus on three areas: health, gender barriers and technologies that enable communities to be more resilient in the face of disasters and climate change. Visit CES.tech/Live to get live updates from CES 2020 – including keynotes, sessions, product announcementsand show floor coverage. Download CES b-roll and view the high-res image gallery here . For breaking news, visit CES.tech. Check out the Featured Speakers page to see some of the 1,100 industry visionaries slated to speak at CES 2020. The CES App has everything you need to plan for and navigate CES 2020. Download the CES 2020 App by searching “CES 2020” in your app store or visiting CES.tech/CESApp. * * *
About CES: About Consumer Technology Association:
As North America’s largest technology trade association, CTA® is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the largest, most influential tech event in the world. Find us at CTA.tech. Follow us @CTAtech. UPCOMING EVENTS
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