LEICA M10 MONOCHROM: BLACK-AND-WHITE PHOTOGRAPHY ENTERS A NEW DIMENSION OF QUALITY
Leica Camera AG has taken the next step forward in its successful digital black-and-white photography concept and presents the new Leica M10 Monochrom. With a newly developed 40-megapixel black-and-white sensor, the next camera generation delivers exceptional pictures that achieve an entirely new level of quality in black-and-white photography.
The ultra-high resolution black-and-white sensor of the M10 Monochrom delivers images with natural sharpness and previously unrivalled resolution of details in all lighting conditions. At the same time, the new M10 Monochrom is the first black-and-white camera of the rangefinder system to offer an exceptionally broad sensitivity range of ISO 160 to ISO 100000. Images captured at all ISO settings impress with finely grained rendition of details and no disturbing artefacts. As is the case with all Leica M-Cameras, the new black-and-white sensor is ideally matched to all lenses of the Leica M portfolio and fully exploits their performance with regard to contrast, resolution and rendition of finest structures. Photographers can therefore rest assured that the exceptional quality of the black-and-white images they capture brings out the best of every subject.
The technical details and the handling concept of the M10 Monochrom are identical to those of the serial production M10-P, a particularly discreet version of the Leica M-Camera that concentrates entirely on the most essential camera functions. Its features include an almost inaudible shutter and the quietest shutter release of all M-Cameras ever built, which make it the ideal tool for capturing authentic photographs from the heart of life itself. The design of the M10 Monochrom is as unobtrusive and minimalist as the discreet way of working it supports. The camera has no Leica red dot logo on the front and features only the discreetly engraved logotype ‘Leica M10 Monochrom’ on the top plate. The consistent omission of colour-filled engravings is a design element that additionally emphasises the black-and-white character of the camera.
The materials and finishing of the Leica M10 Monochrom correspond to the same high standards as those familiar from all other Leica M-Cameras. The camera is made almost completely by hand by experienced specialists in elaborate construction and assembly processes and is so robustly built that it can take even the toughest conditions in use in its stride. The new Leica M Monochrom therefore also stands for the exceptional quality and reliability that assure lifelong functionality and enduring value.
About Leica Camera
Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary reputation of the Leica brand is founded on a long tradition of excellent quality. In combination with innovative technologies, all Leica products fulfil a common objective: better pictures, wherever perception and visualization matter. Leica Camera AG has its headquarters in Wetzlar, in the state of Hessen in Germany, and a second production site in Vila Nova de Famalicão, Portugal and operates its own worldwide network of regional organisations, Leica Retail Stores, Leica Galleries and Leica Akademies.